PROSPECTS AND OPPORTUNITIES
Demand for healthier beverages presents an opportunity
Despite a pessimistic outlook for the category, the growing trend towards healthier lifestyles in Germany presents an opportunity for Asian speciality drinks, especially with the increasing interest in Japanese and Korean cuisines. These cuisines are often viewed as healthy, a perception that aligns well with the market's shift towards more nutritious beverages.
Asian cuisine and beverages will influence the health-conscious young population
Demand for Asian speciality drinks is increasingly driven by the younger generation's growing interest in multicultural and healthy eating habits. Younger Germans are more likely to explore diverse global cuisines, and Asian cultures, with their focus on fresh ingredients, balance, and health benefits, offer a wealth of options.
Growing Asian population and cultural hubs to support sales
Germany’s growing Asian population is expected to help sustain some sales of Asian speciality drinks. As this demographic expands, both the direct consumer base and broader public exposure to Asian beverages will increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Germany?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Germany?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Germany?
- Which are the leading brands in Asian Speciality Drinks in Germany?
- What potential exists for multinational or domestic soft drinks companies to expand in Germany?
- How are products distributed in Asian Speciality Drinks in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Germany - Category analysis
KEY DATA FINDINGS
Off-trade continues to drive demand, with expanding distribution raising awareness
Health-conscious consumers drive demand for “natural” claims
Regional demographics continue to shape the demand for Asian speciality drinks
Demand for healthier beverages presents an opportunity
Asian cuisine and beverages will influence the health-conscious young population
Growing Asian population and cultural hubs to support sales
Soft Drinks in Germany - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Germany
DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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