PROSPECTS AND OPPORTUNITIES
Small local grocers expected to be the weakest-performing grocery channel
Over the forecast period, small local grocers are expected to experience continued decline, making them the weakest-performing grocery retail channel in Bulgaria. Constant value sales are projected to fall as these businesses struggle to compete with modern grocery retailers that benefit from economies of scale, sophisticated marketing strategies, and broader product assortments.
E-commerce and digital integration as potential survival strategies
The growing adoption of e-commerce in Bulgaria presents both a challenge and an opportunity for small local grocers. Consumers are becoming more comfortable ordering groceries online, particularly in urban areas where convenience and speed are key decision-making factors.
Private label development remains a key competitive strategy
One of the strategies that grocery retailers have used to mitigate the impact of consumption contraction is the expansion of private label ranges, particularly in product categories where private label options were previously unavailable. This approach has proven successful in appealing to budget-conscious consumers who seek high-quality alternatives at lower prices than national brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Bulgaria?
- Which are the leading retailers in Small Local Grocers in Bulgaria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Bulgaria - Category analysis
KEY DATA FINDINGS
Small local grocers struggle as consumers prioritise lower prices
Diverse formats continue to characterise the small local grocers landscape
Discounters continue to erode value share from traditional grocery formats
Small local grocers expected to be the weakest-performing grocery channel
E-commerce and digital integration as potential survival strategies
Private label development remains a key competitive strategy
Retail in Bulgaria - Industry Overview
Retail in 2024: The big picture
Consumer confidence improves, but grocery price sensitivity remains high
E-commerce growth stabilises as omnichannel retailing becomes essential
Retailers invest in digitalisation and in-store innovation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Christmas
Shopping Season Back to school
DISCLAIMER
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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