Small Local Grocers in the US

April 2026

In 2025, small local grocers in the US experienced a 2% decline in current value terms to USD45.6 billion. While the broader US economy continued to grow, with real GDP growth at 2% and inflation at 3%, the performance of small local grocers lagged behind both the economic context and the overall retail environment. This underperformance is directly tied to a combination of structural and policy-related pressures, with small local grocers unable to maintain price competitiveness against large na

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Overview:

Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Small Local Grocers industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Small Local Grocers in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Small Local Grocers in USA?
  • Which are the leading retailers in Small Local Grocers in USA?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Small Local Grocers in the US - Category analysis

Key Data Insights

Snap Funding Freeze Leaves Rural Grocers Vulnerable to Price Pressure
Snap Funding Freeze Leaves Rural Grocers Vulnerable to Price Pressure
Independents Struggle to Remain Viable as Price Competition Rises
Chart 1 Value Sales 2020-2030
Snap-Dependent Grocers Face Deepening Instability as Rural Outlets Disappear
Digital Lag and Consolidation Accelerate the Retreat of Independents
Chart 2 Forecast Value Sales 2020-2030
Chart 3 Economic Context for Small Local Grocers
Chart 4 Real GDP Growth 2020-2030
Chart 5 Inflation 2020-2030
Chart 6 Consumer Context for Small Local Grocers
Chart 7 Population 2020-2030
Chart 8 Population by Generation 2025

Retail in the US - Industry Overview

Retail E-Commerce Wins Share as More Offline Stores Close

Key Data Insights

Chart 9 Key Industry Trends for Retail
Retail E-Commerce Wins Share as More Offline Stores Close
Walmart and Marketplaces Capture Spend as Discounters Surge
Chart 10 Amazon Invests in Agentic Ai
Shopify and Openai Partnership Redefines Shopping Journeys
Chart 11 Shopify Turns to Chatgpt
Chart 12 Value Sales 2020-2030
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Chart 13 Forecast Value Sales 2020-2030
Chart 14 Forecast Value Sales by Category 2025-2030
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Chart 15 Analyst Insight for Retail
Chart 16 Shopify and Openai Form Partnership
Chart 17 Company Shares 2025
Chart 18 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Chart 19 Economic Context for Retail
Chart 20 Consumer Context for Retail
Chart 21 Real GDP Growth 2020-2030
Chart 22 Inflation 2020-2030

Country Reports Disclaimer

Small Local Grocers

Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.

See all of our definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Small Local Grocers research and analysis database.

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