A slow rebound is anticipated for the channel over the forecast period. However, the number of outlets is projected to post only marginal rises, while retail value sales are set to see slight increases in current terms but small decreases at constant 2024 prices.
Changing consumer shopping behaviour, with shifts to convenience retailers and supermarkets, threatens small local grocers. Operators face challenges in terms of generating retail volume and value sales as convenience retailers and supermarkets grow their presence, including encroachment on traditional small local grocers’ spaces.
The products and services on offer in convenience stores tend to be more in line with the needs and demands of Malaysia’s younger generations, compared with small local grocers. More positively, small local grocers still have opportunities to win over consumers through niche offerings like new imported products and organic, natural and healthier local offerings, as well as by focusing on specific, in-demand items.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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