PROSPECTS AND OPPORTUNITIES
Small grocers to retain dominance through accessibility and adaptability
Small local grocers are expected to maintain their dominant position in Morocco’s grocery sector, thanks to their ubiquitous presence, affordability, and close ties to community life. Their flexible business model allows them to respond swiftly to customer needs and economic shifts, making them particularly resilient during times of uncertainty.
Fintech partnerships to accelerate digital transformation of informal retail
The digital transformation of Morocco’s small grocers is gaining momentum through strategic collaborations with fintech providers. A notable example is the partnership between Orange Maroc and Chari.
Support for sustainable retail could reshape traditional food systems
As Morocco moves toward more sustainable and locally rooted food systems, small grocers are well positioned to play a role in shaping future retail dynamics. Government programmes focused on organic agriculture and sustainable rural development may create new sourcing opportunities for small stores that prioritise local and seasonal products.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Morocco?
- Which are the leading retailers in Small Local Grocers in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Morocco - Category analysis
KEY DATA FINDINGS
Traditional grocers maintain relevance through proximity and informality
Government invests in modernising traditional markets and small retailers
Fine grocers emerge in affluent urban districts
Small grocers to retain dominance through accessibility and adaptability
Fintech partnerships to accelerate digital transformation of informal retail
Support for sustainable retail could reshape traditional food systems
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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