PROSPECTS AND OPPORTUNITIES
Steady performance faces slowing momentum
Vietnam will continue to welcome rising numbers of tourists and visitors over the forecast period. Tourism has long been an integral part of Vietnam’s economic growth, and small local grocers often benefit from tourist footfall, particularly in suburban or rural locales that have become popular travel destinations.
Innovation remains crucial for reaching broader audiences
In adapting to the rapid evolution of Vietnamese consumer behaviour, many small local grocers are embracing innovation as a way to attract a broader customer base. The modern lifestyles emerging across much of the population have brought higher expectations of product quality, convenience, and reliability.
Fragmentation persists amid independent ownership
The competitive landscape among small local grocers in Vietnam is likely to remain highly fragmented for the foreseeable future, largely due to the independent nature of ownership. In many cases, a single family runs a grocery store, making decisions about product assortments, store hours, and services based on immediate community needs rather than broader corporate strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Small Local Grocers in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Small Local Grocers in Vietnam?
- Which are the leading retailers in Small Local Grocers in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Small Local Grocers in Vietnam - Category analysis
KEY DATA FINDINGS
Modern retailers limit growth for small local grocers
Players pursue strategies to attract more customers
Online channels boost small local grocers’ sales
Steady performance faces slowing momentum
Innovation remains crucial for reaching broader audiences
Fragmentation persists amid independent ownership
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
Small Local Grocers
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Small Local Grocers research and analysis database.
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