Small Local Grocers in Thailand

May 2026

Small local grocers experienced an ongoing decline in 2025, with current value sales falling to THB294,752 million, representing a 10% year-on-year decrease. Channel performance was notably weaker by regional standards in Asia-Pacific, since modern retail channels are gaining traction in Thailand. Weak economic conditions, reduced purchasing power, and rising household debt levels have elevated consumer price sensitivity, accelerating the shift towards the modern channel, which offers lower pri

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Overview:

Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Small Local Grocers industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Small Local Grocers in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Small Local Grocers in Thailand?
  • Which are the leading retailers in Small Local Grocers in Thailand?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Small Local Grocers in Thailand - Category analysis

Key Data Insights

Convenience Store Expansion Erodes Traditional Neighbourhood Store Relevance
Convenience Store Expansion Erodes Traditional Neighbourhood Store Relevance
Critical Presence in Rural and Suburban Communities
Chart 1 Value Sales 2020-2030
7-Eleven and Cj More Expansion to Drive Shift Away From Neighbourhood Stores in Urban Areas
Grabmart and Foodpanda Partnerships Help Small Local Grocers Maintain Relevance among Digital-First Shoppers
Chart 2 Forecast Value Sales 2020-2030
Chart 3 Economic Context for Small Local Grocers
Chart 4 Real Gdp Growth 2020-2030
Chart 5 Inflation 2020-2030
Chart 6 Consumer Context for Small Local Grocers
Chart 7 Population 2020-2030
Chart 8 Population by Generation 2025

Retail in Thailand - Industry Overview

Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction

Key Data Insights

Chart 9 Key Industry Trends for Retail
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints
Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition
Chart 10 Temu launches Digital Mall in Thailand
Chart 11 Value Sales 2020-2030
Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap
Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats
Chart 12 Forecast Value Sales 2020-2030
Chart 13 Forecast Value Sales by Category 2025-2030
Chart 14 Analyst Insight for Retail
Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership
Temu and Central Park Transform Retail Experience and Consumer Expectations
Chart 15 Central Park Bangkok debuts in 2025, setting new benchmark for immersive ecosystems
Chart 16 Company Shares 2025
Chart 17 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Summary 1 Standard Opening Hours by Channel Type 2025
Seasonality
Payday shopping
Mid-year and year-end sales
Back-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
Chart 18 Economic Context for Retail
Chart 19 Real Gdp Growth 2020-2030
Chart 20 Inflation 2020-2030
Chart 21 Consumer Context for Retail
Chart 22 Population 2020-2030
Chart 23 Population by Generation 2025

Country Reports Disclaimer

Small Local Grocers

Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Small Local Grocers research and analysis database.

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