Tobacco in 2024: The big picture
In 2024, volume sales of cigarettes in Bosnia and Herzegovina experienced a moderate decline, largely driven by the ongoing decrease in smoking prevalence. The category’s performance was further impacted by the high level of illicit trade, which steals significant share from legal tobacco sales in the country. However, regulatory efforts and pressure have started to yield results, supporting a steady reduction in the scale of illicit tobacco trade.
2024 key trends
Cigarettes remained the largest tobacco category in Bosnia and Herzegovina in 2024, despite a moderate decline in volume. This drop was driven by the continued decrease in smoking prevalence, persistently high levels of illicit trade, and a growing shift toward non-combustible tobacco products.
Competitive landscape
Philip Morris doo, a local subsidiary of Philip Morris International Inc (PMI), maintained its lead of tobacco in Bosnia and Herzegovina in 2024, and was also the most dynamic company. The company recorded further share increase in the year due to the successful shift in its manufacturing from cigarettes to the rapidly-expanding heated tobacco products. Philip Morris International is actively transforming its business model, positioning heated tobacco at the centre of its long-term strategy. As part of its ambition to become a “smoke-free” company, PMI has set a goal for more than two-thirds of its net revenues to come from smoke-free products by 2030.
Retail developments
Small local grocers remained the leading distribution channel for tobacco overall in Bosnia and Herzegovina in 2024. Their widespread presence and close proximity to consumers made them a convenient option for daily as well as impulse purchases.
What next for tobacco?
Over the forecast period, smoking prevalence in Bosnia and Herzegovina is anticipated to decline further, as consumers either quit smoking, migrate to heated tobacco products, or abstain from starting smoking altogether. With the health and wellness trend set to remain strong and social acceptance of cigarette smoking declines, the consumer shift towards alternative products, particularly heated tobacco and open vaping systems, is expected to intensify, with heated tobacco presenting significant growth potential as a relatively new product category.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Bosnia and Herzegovina?
- Which are the leading brands in Tobacco in Bosnia and Herzegovina?
- How are products distributed in Tobacco in Bosnia and Herzegovina?
- Which category is the most heavily taxed in Bosnia and Herzegovina?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Bosnia and Herzegovina?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Bosnia and Herzegovina
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
Cigarettes in Bosnia and Herzegovina
KEY DATA FINDINGS
Declining smoking prevalence and high rate of illict trade impact sales in 2024
Leader Philip Morris doo enjoys a strong and loyal consumer base
Small local grocers benefit from their widespread presence and close proximity to consumers
Accelerated shift from cigarettes to heated tobacco products
Illicit trade decline will partially offset losses
Innovation efforts will continue in cigarettes despite the focus on "smoke-free" or "reduced-risk" products
Average cigarette pack price breakdown
Cigars, Cigarillos and Smoking Tobacco in Bosnia and Herzegovina
KEY DATA FINDINGS
Rising popularity of cigars and fine cut tobacco
Manifatture Sigaro Toscano SpA leads with its popular Toscanello brand
Convenenient small local grocers lead sales
Shifting consumer preferences
Switch to fine cut tobacco as a more cost-effective alternative to manufactured cigarettes
Innovation to focus on traditional techniques and blending
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bosnia and Herzegovina
KEY DATA FINDINGS
Rising demand for products percieved as less harmful
Leading companies focus on innovation
Convenience is key
Evolving consumer preferences towards “reduced harm” products
Potential health effects of e-vapour products may impact sales
Innovation to focus on offering an enhanced user experience
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tobacco research and analysis database.
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