Tobacco in 2024: The big picture
Tobacco consumption in Israel diverged from global trends in 2024, with a rise in smoking prevalence attributable to heightened stress levels resulting from the Israel-Hamas conflict. Local consumers increasingly turned to smoking as a coping mechanism, which contributed to an increase in cigarette sales during 2024. This contrasts with the general global pattern, which reflects a decline in smoking prevalence over the same period. Additionally, a significant number of former smokers resumed the habit in 2024, largely due to the elevated stress associated with ongoing geopolitical events.
2024 key trends
In 2024, sales of cigarettes in Israel rose as a direct consequence of the Israel-Hamas war. Many reservists were called up, and the intense pressures of ongoing conflict led both soldiers and civilians to turn to smoking as a means of coping. This period was characterised by heightened stress levels across society, prompting not only more Israelis to start smoking but also existing smokers to increase their daily consumption.
Competitive landscape
Tobacco in Israel consists primarily of three major players: Phillip Morris, Globrands, and Dubek. Leading player Philip Morris sells the brands Marlboro, L&M, Next and Parliament and is present in cigarettes, fine cut tobacco, smoking tobacco and smokeless tobacco.
Retail developments
Although food/drink/tobacco specialists saw dynamic growth in 2024, small local grocers continued to dominate the tobacco distribution channels. This predominance is largely attributed to the popularity of purchasing cigarettes at these neighbourhood shops, where the most sought-after brands are readily available. Local consumers appreciate the convenience and efficiency of purchasing tobacco products while doing their regular shopping, rather than making a separate trip to specialist retailers. The preference for staying close to home, especially during periods of heightened tension, meant that small local grocers became the primary outlets for cigarette purchases, enabling consumers to obtain what they needed with minimal effort or disruption to their routine.
What next for tobacco?
Tobacco in Israel is predicted to see a decline in both volume and value terms over the forecast period. However, uncertainty remains widespread due to the ongoing conflict.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Israel?
- Which are the leading brands in Tobacco in Israel?
- How are products distributed in Tobacco in Israel?
- Which category is the most heavily taxed in Israel?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Israel?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Israel
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
Cigarettes in Israel
KEY DATA FINDINGS
Growth in cigarettes largely attributable to stress of war
Slight shift away from premium as prices rise
Cigarettes typically purchased during grocery shopping at small local grocers
Growth of cigarettes predicted to slow post-war
Graphic images may discourage new smokers in the future
Little innovation expected amid stringent regulation
Taxation rates
Average cigarette pack price breakdown
Cigars, Cigarillos and Smoking Tobacco in Israel
KEY DATA FINDINGS
Tax and price increases impact sales in 2024
Popular brands retain their shares in respective categories
Small local grocers leads thanks to convenient locations
Modest volume growth predicted for cigars and cigarillos, and decline for smoking tobacco
Shift away from fine cut tobacco set to continue in the years ahead
Little innovation expected over the forecast period
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Israel
KEY DATA FINDINGS
Heated tobacco sales grow significantly, but smokeless tobacco remains negligible
Phillip Morris monopolises heated tobacco sales
Distribution landscape led by e-commerce and specialist retailers
Illegal sales expected to outpace legal trade in the years ahead
Legislation may have significant impact on availability of e-vapour products
Legal innovation unlikely in the years ahead
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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This report originates from Passport, our Tobacco research and analysis database.
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