Tobacco in 2024: The big picture
The rate of growth in retail volume (sticks) sales of tobacco in Tanzania accelerated sharply in 2024. Having declined earlier in the review period, retail volume (sticks) sales of cigarettes exhibited strong growth in 2024. Locally manufactured brands are growing in popularity due to their affordability, as their prices have remained relatively stable. There has been a notable rise in the availability of global cigarette brands, particularly within the premium and mid-range categories, mainly driven by affluent local consumers. Retail volume sales of cigars and cigarillos, as well as e-vapour products continued to expand at a robust pace in 2024, albeit from quite a low base.
2024 key trends
Having declined earlier in the review period, retail volume (sticks) sales of cigarettes exhibited strong growth in 2024 but remained below their level at the beginning of the review period. Locally manufactured brands are growing in popularity due to their affordability, as their prices have remained relatively stable. Smoking is increasingly seen as fashionable among young Tanzanians, although public opinion is generally turning against cigarette smoking.
Competitive landscape
Tanzania Cigarette Co Ltd’s Winston is the dominant cigarette brand, largely due to its affordability. It retails at TZS3,000 to TZS4,000 per packet and TZS150 to TZS250 per stick. Winston offers five variants with different flavours and varying price points. TCC's widespread distribution network ensures its brands are readily available in outlets nationwide, both urban and rural. While premium and imported cigarette brands had their niche following, the preference among Tanzanian smokers leaned heavily towards locally produced mid to low-tier brands due to their affordability.
Retail developments
Rising importation and transportation costs and increased import duties have led to a significant decline in the availability of popular premium cigarette brands like British American Tobacco Plc’s Dunhill Switch in retail outlets. Premium brands are primarily sold in upmarket areas, as well as in high-end bars, clubs and large grocery retail outlets like Shoppers Supermarket. Obtaining Dunhill Switch locally has become increasingly difficult, forcing some retailers to source the product from Dubai. This has contributed to further price hikes.
What next for tobacco?
Retail volume sales (sticks) of tobacco will continue to expand at a rapid clip during the forecast period, underpinned by robust economic growth, a rising population and urbanisation, as well as a lack of regulation. This growth will be mainly driven by locally manufactured cigarette brands due to their affordability. In Tanzania, regulations favour domestic cigarette manufacturers, and the consumption of cigarettes is not rigorously controlled.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Tanzania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Tanzania?
- Which are the leading brands in Tobacco in Tanzania?
- How are products distributed in Tobacco in Tanzania?
- Which category is the most heavily taxed in Tanzania?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Tanzania?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Tanzania
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
TAXATION AND DUTY LEVIES
DISCLAIMER
Key Data Findings
2024 Developments
Locally manufactured brands grow in popularity
Tanzania Cigarette Co Ltd.’s Winston brand dominates
Price hikes undermine demand for premium brands
Prospects and Opportunities
Domestically produced brands will underpin strong growth in retail volume sales
If Mastermind goes under, Tanzania Cigarette Co Ltd will further tighten its grip
Slim and super-slim brands will grow in popularity
Category Data
Key Data Findings
2024 Developments
Affluent consumers drive robust growth in retail volume sales
Swisher International Group remains the leading player
Specialist retail outlets dominate distribution
Prospects and Opportunities
Affluent consumers will remain the primary growth driver
Regulation remains a threat to shisha sales
Category Data
Key Data Findings
2024 Developments
University students drive rapid demand growth
Regulatory environment remains uncertain
E-vapour products are widely available
Prospects and Opportunities
Robust population growth will underpin increased demand for e-vapour products
Fruity flavours appeal to local consumers
Category Data
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Tobacco research and analysis database.
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