Tobacco in 2024: The big picture
Traditional cigarettes remain well-established and account for the largest share of tobacco sales in Cambodia. However, while volume sales increased in 2024, cigarette consumption in Cambodia has seen a gradual decline over the review period.
2024 key trends
Sales of tobacco rose in volume terms in 2024, although tobacco smoking prevalence in Cambodia has generally been declining. Greater controls over smuggled and counterfeit cigarettes, especially since the mandatory introduction of graphic health warnings in 2016, has resulted in a drop in the number of consumers unknowingly buying illicit cigarettes, with many keen to avoid these products due to their potentially hazardous contents.
Competitive landscape
Japan Tobacco International, which produces the Mevius brand, has established itself as the leading company in the tobacco industry in Cambodia. With a strong presence in the tobacco market, Mevius is renowned for its quality and variety, appealing to a diverse range of consumers in various regions in both Cambodian urban and rural areas.
Retail developments
Small local grocers was the leading distribution channel for tobacco products in Cambodia in 2024, dominating both urban and rural areas. The extensive reach of these outlets and accessibility makes them the primary choice for consumers seeking tobacco, contributing significantly to overall sales in the industry.
What next for tobacco?
Over the forecast period, volume sales of tobacco are expected to grow. An increase in foreign tourists to Cambodia, reaching approximately 5 million in 2024 and 7 million in 2025, means cigarette sales performance is expected to benefit from this growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Cambodia?
- Which are the leading brands in Tobacco in Cambodia?
- How are products distributed in Tobacco in Cambodia?
- Which category is the most heavily taxed in Cambodia?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Cambodia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Cambodia
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
TAXATION AND DUTY LEVIES
DISCLAIMER
Key Data Findings
2024 Developments
Volume sales of cigarettes rise in 2024 as the government clamps down on illegal trade and tourism continues to rebound
Japan Tobacco Internatinal maintains its lead thanks to the strength of lower-priced variants of its Mevius brand
Small local grocers retains its outright leadership in the distribution of cigarettes
Prospects and Opportunities
Moderate forecast period volume sales growth due to several dampening factors
Growing popularity of e-vapour products as consumers seek out perceived reduced harm products
Leading players expand their product lines to include flavour options and engage in bundling promotions
Category Data
Key Data Findings
2024 Developments
Sales growth of cigars and cigarillos although this category remains highly niche, with little demand for smoking tobacco
Scandinavian Tobacco Group A/S leads with its popular Café Crème brand
Hospitality (on trade) remains the leading channel for premium brands, while small local grocers and supermarkets stock more accessibly priced brands
Prospects and Opportunities
Moderate forecast period growth of cigars, cigarillos and smoking tobacco
Waning social acceptance of smoking in all forms affects demand and consumption of cigars and cigarillos
Smoking tobacco is perceived as old fashioned thanks to changing consumer norms
Category Data
2024 Developments
Declining popularity of smokeless tobacco, especially chewing tobacco, due to growing popularity of alternatives and rising health awareness
Decline seen in smokeless tobacco, while e-vapour products grow in popularity, despite government ban
Rural practices favour wet markets for smoking tobacco, while retail e-commerce and online marketing provide an avenue for banned e-vapour and heated tobacco products
Prospects and Opportunities
E-vapour products grow in popularity over the forecast period, despite ongoing ban in Cambodia
E-vapour usage potentially evolves into a social trend
Ongoing challenges for the government in enforcing and regulating restrictions on e-vapour products
Category Data
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Tobacco research and analysis database.
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