Tobacco in 2024: The big picture
In 2024, tobacco in North Macedonia experienced significant volume decline, driven by the rapid decrease in cigarette consumption and smoking prevalence due to the growing impact of the healthy living trend, alongside economic conditions that led many consumers to quit smoking. This trend was further intensified by the continued shift toward heated tobacco and smoking tobacco products, particularly fine cut tobacco. The regulatory framework and government efforts kept illicit trade at manageable levels in the year, reducing the threat of unfair competition from illegal market players.
2024 key trends
Fine cut tobacco emerged as the most dynamic category in the year, as consumers increasingly shifted toward this option to roll their own cigarettes and reduce costs. With excise taxes making manufactured cigarettes significantly more expensive during the review period, price-sensitive smokers found fine cut tobacco a more affordable and appealing alternative.
Competitive landscape
Thanks to the significant market penetration and successful performance of its economy and mid-priced brands, including Rodeo, West and Boss, as well as its premium Davidoff brand, Imperial Tobako TKS AD was the leading company in tobacco in North Macedonia in 2024.
Retail developments
In 2024, small local grocers remained the leading distribution channel for tobacco products in North Macedonia, largely due to their ubiquitous presence, ease of access, and high geographic density. With the highest store count nationwide, these retailers offer convenience, making them especially effective in serving daily consumer demand. Tobacco products - particularly cigarettes, the largest category - are readily available, supporting both habitual and impulse purchases.
What next for tobacco?
Over the forecast period, cigarette consumption in North Macedonia is expected to continue to decline, which will negatively impact the overall growth of the tobacco market due to its historically strong contribution. The shift toward heated tobacco is also projected to continue, keeping this category the most dynamic throughout the forecast period. However, the accelerating decline in smoking prevalence means that the migration from cigarettes to heated tobacco will not fully compensate for the decline in cigarettes consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in North Macedonia?
- Which are the leading brands in Tobacco in North Macedonia?
- How are products distributed in Tobacco in North Macedonia?
- Which category is the most heavily taxed in North Macedonia?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in North Macedonia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in North Macedonia
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
Cigarettes in North Macedonia
KEY DATA FINDINGS
Rising health consciouness and shifting consumer preferences drive decline in 2024
Imperial Tobako TKS AD leads with a broad product portfolio
Small local grocers lead, offering convenience
Slower decline anticipated
Decline of illicit trade to support legal, taxed tobacco products
Innovation to stay relevant in the market amidst growing environmental and health concerns
Taxation rates
Average cigarette pack price breakdown
Cigars, Cigarillos and Smoking Tobacco in North Macedonia
KEY DATA FINDINGS
Shifting consumer preferences and rising cigarette prices drive growth in 2024
Corporación Habanos SA and Mac Baren Tobacco Co A/S lead cigars and cigarillos and smoking tobacco, respectively
Food/drink/tobacco specialists lead, offering a wide selection of brands
Demand expected to remain strong
Expansion of retail e-commerce
Focus on traditional techniques to attract discerning consumers who value craftsmanship
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia
KEY DATA FINDINGS
Rising health awareness supports growth of e-vapour and heated tobacco products
Umbrella Corp doo and Philip Morris International Inc lead e-vapour and heated tobacco, respectively
Convenience is key
Strong growth of heated tobacco fuelled by rising consumer interest and increased promotion
Potential cross-category innovation
Investment in nicotine pouches to capture share in this rapidly growing category
The following categories and subcategories are included:
Tobacco
-
-
- Fine Cut Cigarettes
-
- Cigarettes (Illicit+Legal)
-
-
- Cigars
- Cigarillos
-
- Pipe Tobacco
- Fine Cut Tobacco
-
-
-
- Chewing Tobacco
-
-
- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
-
-
-
- Closed System Single Use
-
- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
-
- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
-
-
- Tobacco Heating Devices
- Heated Tobacco
-
- Nicotine Pouches
-
-
- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Tobacco research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!