Tobacco in 2024: The big picture
In 2024, the tobacco industry in Poland was heavily influenced by economic pressures and changing consumer behaviour. Rising inflation and the growing cost of living made price a key factor in purchasing decisions, prompting many consumers to shift towards more affordable options, such as economy cigarette brands or illicit e-vapour products.
2024 key trends
In 2024, the tobacco market in Poland saw positive growth in volume terms, driven by shifting consumer preferences and evolving market dynamics. Consumers increasingly turned to modern alternatives, such as closed vaping systems and heated tobacco, attracted by their convenience and perceived reduced harm compared to traditional cigarettes. At the same time, rising prices - partly due to higher excise taxes - pushed many smokers to explore these alternative nicotine options.
Competitive landscape
Philip Morris Polska maintained its leading position in the Polish tobacco market in 2024, supported by a diversified presence across multiple categories, including conventional cigarettes, fine-cut tobacco, heated tobacco, and e-vapour products. Its product portfolio features well-established cigarette brands such as Marlboro, Chesterfield, and L&M, alongside its flagship heated tobacco system, IQOS, which continued to gain traction among consumers seeking smokeless alternatives.
Retail developments
Convenience retailers continued to dominate the tobacco retail landscape in Poland in 2024, thanks to their accessible locations and personalised customer service. These smaller outlets remained the preferred choice for cigarette purchases and played a key role in the distribution of heated tobacco and nicotine pouches. Unlike larger retail chains, convenience stores were less constrained by strict merchandising regulations, enabling them to maintain strong partnerships with tobacco manufacturers and offer a broad product range. Their dominance was further reinforced by entrenched consumer habits, with many smokers relying on these outlets for quick, reliable access to their preferred brands.
What next for tobacco?
The tobacco market in Poland is expected to decline in volume terms over the forecast period, primarily due to rising excise duties, stricter regulations, and shifting consumer preferences towards reduced-risk nicotine alternatives. At the end of 2024, Poland enacted legislation implementing a three-year plan to raise excise duties on tobacco products, as part of a broader strategy to reduce smoking prevalence. Cigarette excise taxes will increase by 25% in 2025, followed by 20% in 2026 and 15% in 2027. Similar rises will affect cigars, cigarillos, and fine-cut tobacco, with E-liquids facing steep hikes: 75% in August 2025, 50% in 2026, and 25% in 2027. Heated tobacco products will also see excise increases of 50% in 2025, 20% in 2026, and 15% in 2027.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Poland?
- Which are the leading brands in Tobacco in Poland?
- How are products distributed in Tobacco in Poland?
- Which category is the most heavily taxed in Poland?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Poland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Poland
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
Cigarettes in Poland
KEY DATA FINDINGS
Cigarette sales see modest growth in 2024
Philip Morris continues to hold sway
Convenience stores lead cigarette sales while discounters show rapid growth
Premium cigarettes will show greatest resilience amid falling overall demand
Tobacco companies will face further challenges
Regulatory changes will drive innovation
Taxation rates
Average cigarette pack price breakdown
Cigars, Cigarillos and Smoking Tobacco in Poland
KEY DATA FINDINGS
Cigars, cigarillos, and fine-cut tobacco struggle as new habits take hold
Competitive landscape remains stable in 2024
Specialist tobacco shops show resilience amid regulatory changes and premium demand
Downward trend will continue amid rising prices and health awareness
llicit trade could increase due to rising prices
Opportunities for innovation through sustainable practices
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland
KEY DATA FINDINGS
Boom in sales of e-vapour and heated tobacco products
CHIC and Philip Morris dominate sales of e-vapour products and heated tobacco
E-vapour and heated tobacco sales shift towards modern retail channels
Tax reforms will reshape the market
Heated tobacco faces flavour ban, but innovation set to sustain growth
Innovation will drive growth in heated tobacco devices, while e-vapour faces strategic pause
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Tobacco research and analysis database.
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