Tobacco in 2024: The big picture
In 2024, tobacco in the Czech Republic continued to decline in volume terms, primarily due to falling consumption of traditional tobacco products, especially cigarettes. Despite increases in unit prices driven by inflation and rising excise taxes, the category also declined in value terms. Cost-of-living pressures, alongside higher tobacco prices, prompted many consumers to reduce or cease consumption altogether. This shift was further supported by growing health awareness, particularly among younger demographics, who are increasingly turning away from smoking and tobacco products in general.
2024 key trends
Volume sales of tobacco declined in 2024, driven largely by the ongoing drop in cigarette consumption. Despite price increases due to inflation and excise duties, the overall value of the market also fell, as volume losses outweighed unit price gains. Consumers are feeling the pressure of a higher cost of living, while health-conscious attitudes – especially among the youth – are reshaping demand away from traditional tobacco.
Competitive landscape
Philip Morris CR remained the dominant player in the Czech tobacco market in 2024, despite a slight drop in market share. The ongoing decline in cigarette consumption and the softening growth of heated tobacco have constrained its performance. Nevertheless, Philip Morris retains its lead through strong innovation and strategic investment in reduced-risk products. In 2024, the company announced a CZK1 billion investment into a nicotine pouch production line at its Kutná Hora facility, reflecting its pivot toward the growing smokeless segment.
Retail developments
Tobacco specialists remained the leading distribution channel in 2024. Their popularity stems from convenience and the breadth of product selection. Price regulation on tobacco products means there is little price variation across channels, so consumers tend to favour the most accessible and well-stocked outlets.
What next for tobacco?
Tobacco sales are forecast to decline in volume but may see marginal growth in value terms over the coming years, driven by rising unit prices due to inflation and continued excise hikes, including the newly introduced tax on nicotine products. This will likely increase the price gap between Czech tobacco products and those in neighbouring countries, accelerating cross-border shopping and illicit trade.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Czech Republic?
- Which are the leading brands in Tobacco in Czech Republic?
- How are products distributed in Tobacco in Czech Republic?
- Which category is the most heavily taxed in Czech Republic?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Czech Republic?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in the Czech Republic
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
Cigarettes in the Czech Republic
KEY DATA FINDINGS
Sharp decline in cigarette consumption amid rising prices and changing social norms
Philip Morris maintains leadership through brand strength and local production
Tobacco specialists lead distribution thanks to product range and convenience
Cigarette consumption set to continue declining amid tax hikes and reduced smoking prevalence
Illicit trade expected to grow as consumers seek cheaper alternatives
Innovation to shift away from cigarettes toward reduced-risk products
Taxation rates
Average cigarette pack price breakdown
Cigars, Cigarillos and Smoking Tobacco in the Czech Republic
KEY DATA FINDINGS
Smoking prevalence continues to decline amid rising costs and health consciousness
Tabak-Invest and Imperial Tobacco retain leadership despite increased competition
Tobacco specialists and e-commerce dominate distribution landscape
Continued decline expected due to pricing pressures and waning smoking culture
Illicit trade poses a growing risk as regulation tightens
Lack of innovation limits category appeal among modern consumers
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Czech Republic
KEY DATA FINDINGS
Demand for reduced-risk alternatives grows despite declining heated tobacco sales
BAT maintains strong presence in smokeless and e-vapour, while Philip Morris dominates heated tobacco
E-commerce and tobacco specialists continue to lead in distribution
Smokeless and heated tobacco decline as excise burden grows, while e-vapour remains resilient
Nicotine pouches gain traction as demand for tobacco-free and discreet formats grows
Innovation in e-vapour products opens new frontiers for growth
The following categories and subcategories are included:
Tobacco
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- Fine Cut Cigarettes
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- Cigarettes (Illicit+Legal)
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
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- Closed System Single Use (Illicit+Legal)
- Closed System Cartridges (Illicit+Legal)
- E-Liquids (Illicit+Legal)
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Tobacco research and analysis database.
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