COMPETITIVE LANDSCAPE
Taishan and Vedan excel in accessible, health-focused herbal beverages
Consumer goods giants, Taishan and Vedan, utilise extensive distribution coverage, mass retail pricing, and convenient ready-to-drink packaging to capture mass consumers, promoting the popularity of herbal drinks like grass tea and grass jelly. Positioned as a trusted household brand, Taishan offers traditional herbal beverages like Wutang Grass Jelly and other herbal infusions that emphasise natural ingredients, traditional recipes, and convenient ready-to-drink formats.
Extensive distribution reach
Taishan and Vedan extensively utilise their nationwide wholesale and retail channel networks, including supermarkets, convenience stores, and e-commerce platforms, ensuring high product availability and visibility. They integrate traditional herbal knowledge with modern production technologies, maintaining consistent high quality while lowering production costs through economies of scale.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Taiwan?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Taiwan?
- Which are the leading brands in Asian Speciality Drinks in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Asian Speciality Drinks in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Taiwan - Category analysis
KEY DATA FINDINGS
Health and wellness trend and innovation serving to expand consumer base
Asian speciality drinks driven by rising demand for Chinese herbal drinks
Attracting younger demographics
Asian speciality drinks expected to maintain steady sales
Regulation, sustainability, and technological integration
Traditional Chinese herbals see innovation in cultivation
Taishan and Vedan excel in accessible, health-focused herbal beverages
Extensive distribution reach
Asian speciality drinks blending tradition with modern convenience
Developing the vending channel
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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