Competitive Landscape
Meiyijia Expands Regional Network as Easy Joy Pivots to Private Label
Convenience retailers in China remained relatively concentrated in 2025, but the industry is moving towards fragmentation. The share of the leading company, China Petroleum and Chemical Corp (Easy Joy), declined from 32% in 2023 to 26% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in China?
- Which are the leading retailers in Convenience Retailers in China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in China - Category analysis
Key Data Insights
Convenience Stores Displays Resilience
Convenience Stores Displays Resilience
Shizu Leverages Social Content to Drive In-Store and Online Engagement
Easy Joy Deepens Instant Retail Partnerships for 15-Minute Delivery
Easy Joy and Meiyijia Leverage Dense Store Networks to Outpace Rivals
O2o Retailing and Ai Integration Redefine Convenience and Cost Efficiency
Meiyijia Expands Regional Network as Easy Joy Pivots to Private Label
Retail in China - Industry Overview
Aldi Elevates Value Perception with Gourmet Private Label Launch
Key Data Insights
Aldi Elevates Value Perception with Gourmet Private Label Launch
Bailian Group Transforms Department Store into Youth Lifestyle Hub
Pop-Up Events and Curated Fairs Revitalise Informal Selling
Retail E-Commerce Outpaces All Channels as Instant Retail Expands
Ai-Powered Personalisation and Experiential Spaces Transform Offline Engagement
Cautious Spending and Evolving Values Drive New Strategies for Growth
Bytedance and Jd.Com Accelerate Share Gains as Alibaba Pivots to Instant Retail
Alibaba’S Divestments and Instant Delivery Reshape Competitive Strategies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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