PROSPECTS AND OPPORTUNITIES
Convenience stores will continue to rise
Looking ahead, convenience stores is forecast to maintain strong and steady growth in both retail value sales and the number of outlets throughout the forecast period. The World Bank projects Vietnam’s GDP to expand significantly in 2025 and 2026, which should lead to higher disposable incomes and an elevated willingness to spend in modern retail formats.
Competition set to intensify
Despite these favourable conditions, convenience retail faces stiffer competition from mini supermarkets such as WinMart+ and Co-op Food, which provide fresh meat, vegetables and other essential groceries in similarly convenient surroundings. Even so, many younger consumers are drawn to the social dimension and extended operating hours of convenience stores.
Players will continue to target young consumers
Over the forecast period, convenience store chains will keep targeting younger shoppers through both online and offline strategies. As an example, 7-Eleven Vietnam has partnered with GENfest 2024 - an influential music festival for the country’s youth - to offer a 10% discount on tickets purchased via Klook, as well as serving a wide array of food and beverages at the event to enhance the festivalgoers’ experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Vietnam?
- Which are the leading retailers in Convenience Retailers in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Vietnam - Category analysis
KEY DATA FINDINGS
Convenience stores sees continued growth in 2024
Investment in expansion and RTE offerings
Collaborations and mobile apps aim to attract more customers
Convenience stores will continue to rise
Competition set to intensify
Players will continue to target young consumers
Retail in Vietnam - Industry Overview
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Digit Sales Days
DISCLAIMER
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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