PROSPECTS AND OPPORTUNITIES
Favourable environment supports continued growth of convenience retail
Morocco’s convenience retailing remains relatively underpenetrated, presenting room for further growth despite the notable expansion in store numbers during the review period. Factors such as rapid urbanisation, rising disposable incomes among middle-income groups, and investments in road infrastructure are likely to sustain channel growth in the years ahead.
Market consolidation expected as competitive pressures intensify
While traditional small grocers have historically held a dominant position due to proximity and established customer relationships, modern convenience formats are increasingly gaining ground. However, competition is intensifying not only from fellow convenience operators but also from emerging hard discounters and tech-enabled delivery services.
Forecourt retailers embrace extended trading hours and new service models
Forecourt retailers are exploring ways to adapt to shifting consumer lifestyles by broadening their service offerings and extending operating hours. As more consumers require access to goods outside traditional shopping hours – such as shift workers and late-night travellers – 24-hour retailing is increasingly seen as an untapped opportunity.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Morocco?
- Which are the leading retailers in Convenience Retailers in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Morocco - Category analysis
KEY DATA FINDINGS
Convenience retailers expand alongside urbanisation and shifting consumer routines
LabelVie retains leadership through franchising and digital innovation
Marjane City launches with urban focus and community-driven design
Favourable environment supports continued growth of convenience retail
Market consolidation expected as competitive pressures intensify
Forecourt retailers embrace extended trading hours and new service models
Retail in Morocco - Industry Overview
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
DISCLAIMER
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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