Conflicting forces shaping development of fresh food in Thailand
Fresh food is being shaped by conflicting forces in Thailand. On the one hand, the ongoing rise in consumer health awareness and growing concerns about highly processed food are boosting interest in fresh produce. On the other, the rising demand for convenience in the midst of ever more hectic lifestyles is driving consumers towards processed options that require minimal preparation. Price also continues to play a key role, with budget consciousness encouraging consumers to be more cautious in their spending. Nonetheless, the health and wellness trend continues to support a trend towards higher-value options including organic produce, especially amongst higher-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Thailand?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Thailand
Conflicting forces shaping development of fresh food in Thailand
KEY DATA FINDINGS
Increasing competition
Health awareness supports demand, but the desire for convenience presents a challenge
Increasing adoption of traceability technology to reassure consumers
Rising interest in plant-based and organic food
Wet markets remain important
Expansion of online sales
COUNTRY REPORTS DISCLAIMER
Eggs in Thailand
KEY DATA FINDINGS
Strong role for eggs in traditional Thai diets
Demand continues to grow despite price volatility
Diversification of distribution channels
Increasing demand for healthier food options - including eggs
Technology adoption will continue to improve the fresh eggs industry
Fish and Seafood in Thailand
KEY DATA FINDINGS
Health and wellness trend builds on strong tradition of consumption
Recovery of economy and tourism helps to sustain growth of fish and seafood
Clean label and quality assurance are key for consumers
Digital platforms to continue to grow into the future
Sustainability is a key focus area for producers
Fruits in Thailand
KEY DATA FINDINGS
Supply issues and price increases drive down volume sales
Consumers torn between price consciousness and health awareness
Expanding retail horizons: from convenience stores to social commerce
Expansion of digital platforms
Premium quality and organic appeal: health and sustainability driving fruit choices
Meat in Thailand
KEY DATA FINDINGS
Demand for higher quality meat
Quality is key deciding factor for consumers
Distribution channels are expanding beyond traditional retailers
Demand for certification and clean label is growing
Adaptation of technology to automate and maximise production capabilities
Nuts in Thailand
KEY DATA FINDINGS
Nuts offers range of health benefits
Growth driven by health-driven demand and seasonal dynamics
Weather and global trend drive cost fluctuations affecting price volatility
Storytelling marketing and product traceability
Expansion of online distribution channel is expected to continue
Pulses in Thailand
KEY DATA FINDINGS
Price increases hit demand
Volatile prices hinder growth of consumption
Clean labels and product safety are key for consumers
Certification remains key in building consumers’ confidence and trust
Pulses expected to benefit from growing health awareness and demand for healthier food products
Starchy Roots in Thailand
KEY DATA FINDINGS
Rising awareness of nutritional value of starchy roots
Stable demand for starchy roots products
Adjustment in crop varieties and adoption of technology as solutions to low yields
Greater demand expected as consumers become increasingly aware of starchy roots’ high nutritional value
Seasonal volatility and weather-driven price fluctuations in tuber markets
Sugar and Sweeteners in Thailand
KEY DATA FINDINGS
Growing sales despite rising health concerns
Ongoing economic recovery helps to maintain demand while consumer health awareness poses challenges
Technology adoption to improve yield and protect the environment
Price and yield fluctuations coupled with consumer health awareness may slow down growth in the forecast period
Government regulation is expected to reduce negative environmental impact of sugar cane production
Vegetables in Thailand
KEY DATA FINDINGS
Rising health consciousness supports demand for vegetables
Volatile prices were seen due to prolonged bad weather affecting yield quality and quantity
Digital platforms expanding
Consumers set to seek high quality vegetables with clean labels
Farmers are increasingly adopting technology to reduce the risk of bad harvests
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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