Competitive Landscape
Home Products Specialists Remains Highly Fragmented with Stable Competition and Limited Consolidation
Home products specialists remain highly fragmented, with Asian Paints holding the leading share at 2% in 2025 through its Colour Idea store format. The competitive landscape has shown no meaningful consolidation over the past five years, with Godrej & Boyce Manufacturing Company at 1% (via Interio), while Ikea India Pvt Ltd and Praxis Home Retail Ltd (Home Town) both hold less than 1% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in India?
- Which are the leading retailers in Home Products Specialists in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in India - Category analysis
Key Data Insights
Home Products Specialists in India Sustain Strong Growth Driven by Urban Demand and Category Diversification
Home Products Specialists in India Sustain Strong Growth Driven by Urban Demand and Category Diversification
Private Label Expansion Strengthens Value Positioning and Customer Loyalty in Home Products Specialists
Retailers Capture Omnichannel Growth by Integrating Online and Offline Strategies
Home Products Specialists Are Set to Sustain Strong Growth Driven by Urban Demand, Localisation, and Diy Expansion
Pet Shops and Superstores Will Accelerate Growth, Driven by Rising Pet Ownership and Subscription-Led Convenience Models
Home Products Specialists Remains Highly Fragmented with Stable Competition and Limited Consolidation
Retail in India - Industry Overview
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Key Data Insights
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Small Local Grocers Dominates Value, While Retail E-Commerce Drives Growth Momentum
Reliance Retail Ltd Expands Its Digital Ecosystem with Fast Delivery and an Integrated Retail Model
Small Local Grocers Will Retain Scale, While Retail E-Commerce Is Set to Lead Channel Growth
Convenience, Value, and Digital Engagement Are Expected to Redefine Retail Strategies
Flipkart and Amazon.In Retain the Lead through Investments in Technology and Omnichannel Integration
Innovation and Quick Commerce Reshape Retail through Hybrid Formats
Informal Retail
Opening Hours for Physical Retail
Seasonality
Diwali season
End of season sale
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!