Competitive Landscape
Homepro Expands Multi-Format Reach to Widen Sales Lead
Home products specialists in Thailand is highly concentrated, with the top three players accounting for half of the value sales. Home Product Center PCL (HomePro) retained its position as the undisputed leader, holding a 23% value share in 2025, up from 21% in 2022.
Thaiwatsadu Solidifies Its Second Position
Thai Watsadu from Central Retail Corp maintained a strong second position, although it did not surpass HomePro in 2025. Thai Watsadu’s aggressive big-box and value-led strategy continues to appeal in suburban and provincial markets, but its reliance on large, out-of-town formats has limited its agility in capturing urban demand, particularly among condo-based consumers.
Pet Us Captures Rising Pet Ownership with Specialised Retail Experiences
Pet Us from Siam Makro PCL was the fastest-growing major retailer in Home Products Specialists in 2025, driven by Thailand’s rapid rise in pet ownership and the shift toward treating pets as full family members. As more urban households adopt cats and small dogs—partly due to delayed marriage, single living, and the search for emotional companionship—demand for specialised, higher-quality pet products has surged beyond what traditional home retailers or supermarkets can offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Thailand?
- Which are the leading retailers in Home Products Specialists in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Thailand - Category analysis
Key Data Insights
Muted Performance Amid Economic Uncertainty and Weak Discretionary Demand
Muted Performance Amid Economic Uncertainty and Weak Discretionary Demand
Ikea and Homepro Drive Digital-First Shopping with New Store Concepts
Homepro and Ikea Expand into Rural Areas as Urbanisation Drives Outlet Growth
Premiumisation and E-Commerce Reshape the Competitive Landscape
Pet Shops Outpace Other Channels as Humanisation Fuels Sustained Growth
Homepro Expands Multi-Format Reach to Widen Sales Lead
Thaiwatsadu Solidifies Its Second Position
Pet Us Captures Rising Pet Ownership with Specialised Retail Experiences
Retail in Thailand - Industry Overview
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Key Data Insights
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints
Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition
Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap
Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats
Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership
Temu and Central Park Transform Retail Experience and Consumer Expectations
Informal Retail
Opening Hours for Physical Retail
Seasonality
Payday shopping
Mid-year and year-end sales
Back-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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