Steve Odinga

Steve Odinga Research Analyst

dubai

English, Swahili

About Steve

Steve works as a Research Analyst at Euromonitor International’s Dubai office. He has vast experience across industries, where he analyses market trends and consumer behaviour. His expertise lies in competitive landscape evaluation and industry growth drivers to uncover new business opportunities for clients.

Expertise

Steve is a professional marketing and communications executive with a key focus on market research, brand development and strategic planning. He specialises in consumer market research leading to feasibility studies, the preparation of business plans involving market analysis, and marketing strategy formulation. He has worked on major projects in South Africa, Nigeria, Senegal, Angola, Democratic Republic of Congo, Rwanda, Ethiopia, Kenya, and the United Arab Emirates. Prior to joining the Dubai office he worked as an in-country analyst researching Kenya.

Related to Appliances and Electronics

Article

Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future

28 Oct 25

Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).

Euromonitor International

Euromonitor International

White Paper

Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

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Article

Neither Rare Nor Earth: The Next Frontline in Global Supply Chain Risk

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China’s expanded export controls on rare earths, announced on 9 October – followed days later by President Trump’s threat of 100% tariffs on Chinese imports – mark a new phase in economic confrontation between the world’s two largest economies. Although rhetoric softened within days, the imperative for business leaders is clear: prepare for heightened volatility, enhance supply chain security, and increase strategic investment in technology and material resilience.

An Hodgson

An Hodgson