dubai
English, Swahili
Steve works as a Research Analyst at Euromonitor International’s Dubai office. He has vast experience across industries, where he analyses market trends and consumer behaviour. His expertise lies in competitive landscape evaluation and industry growth drivers to uncover new business opportunities for clients.
Steve is a professional marketing and communications executive with a key focus on market research, brand development and strategic planning. He specialises in consumer market research leading to feasibility studies, the preparation of business plans involving market analysis, and marketing strategy formulation. He has worked on major projects in South Africa, Nigeria, Senegal, Angola, Democratic Republic of Congo, Rwanda, Ethiopia, Kenya, and the United Arab Emirates. Prior to joining the Dubai office he worked as an in-country analyst researching Kenya.
Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.