Retail in India

May 2026
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in India report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in India?
  • Which are the leading retailers in Retail in India?
  • How are products distributed in Retail in India?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in India?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in India

India Retail Grows Steadily as Macro Conditions Support Resilient Consumption

Key Data Insights

Chart 1 Key Industry Trends for Retail
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Chart 2 Competitors Expand their Click-and-Collect and Fast Delivery Services
Small Local Grocers Dominates Value, While Retail E-Commerce Drives Growth Momentum
Chart 3 Reliance Retail Strengthens Its App-Based Ecosystem
Reliance Retail Ltd Expands Its Digital Ecosystem with Fast Delivery and an Integrated Retail Model
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Small Local Grocers Will Retain Scale, While Retail E-Commerce Is Set to Lead Channel Growth
Chart 6 Analyst Insight for Retail
Convenience, Value, and Digital Engagement Are Expected to Redefine Retail Strategies
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Flipkart and Amazon.In Retain the Lead through Investments in Technology and Omnichannel Integration
Innovation and Quick Commerce Reshape Retail through Hybrid Formats
Chart 9 Instamart Opens Its First Offline Experiential Bright Store
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Diwali season
End of season sale
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025

Convenience Retailers in India

Key Data Insights

Convenience Retailers Expand through Urban Mobility and On-The-Go Consumption Trends
Chart 19 Key Industry Trends for Convenience Retailers
Convenience Retailers Expand through Urban Mobility and On-The-Go Consumption Trends
Convenience Stores Retain Dominance While Forecourt Formats Drive Fastest Growth
Chart 20 The New Shop expands its 24/7 convenience store network
Redefining Convenience through Affordability and Small-Pack Innovation
Chart 21 FMCG small packs drive affordability in Indian convenience stores
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Growth Will Be Led by Urban Proximity and Mobility-Driven Forecourt Expansion
Chart 24 Analyst Insight for Convenience Retailers
Location-Led Expansion, Foodservice Innovation, and Digital Engagement Will Define the Future of Convenience Retail
Ai-Driven Personalisation and Demand Forecasting Are Set to Reshape Convenience Retailers
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Central Government Employees Consumer Cooperative Society Ltd Strengthens Its Lead in a Highly Concentrated Market
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025

Supermarkets in India

Key Data Insights

Supermarkets Sustain Growth as Omnichannel Expansion Reshapes Competition
Chart 35 Key Industry Trends for Supermarkets
Supermarkets Sustain Growth as Omnichannel Expansion Reshapes Competition
Chart 36 JioMart scales dark stores for 30 minute grocery delivery across India
Supermarkets Boost Loyalty and Margins through Private Label Expansion
Value-Driven Consumption Reshapes Product Mix and Accelerates Format Adaptation
Chart 37 More Retail expands its private label portfolio, boosting value-driven offerings
Chart 38 Value Sales 2020-2030
Omnichannel Integration Is Set to Strengthen Shopper Loyalty and Market Reach
Chart 39 Analyst Insight for Supermarkets
Private Label Expansion Is Expected to Drive Value Positioning and Margin Growth
Sustainability and Health Trends Will Reshape Product Innovation and Premium Demand
Chart 40 Forecast Value Sales 2020-2030
Supermarket Remain Highly Concentrated with Reliance Retail Sustaining a Dominant Leadership
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025

Hypermarkets in India

Key Data Insights

Hypermarkets Sustain Value-Led Growth during Intensifying Competition and Shifting Consumer Priorities
Chart 49 Key Industry Trends for Hypermarkets
Hypermarkets Sustain Value-Led Growth during Intensifying Competition and Shifting Consumer Priorities
D-Mart Accelerates Omnichannel Strategy to Adapt to E-Commerce-Driven Shifts in Shopping Behaviour
Chart 50 D-Mart expands D-Mart Ready to enhance online grocery convenience
Chart 51 Value Sales 2020-2030
Chart 52 Analyst Insight for Hypermarkets
Value-Led Bulk Shopping Is Set to Drive Sustained Growth for Hypermarkets
Loyalty Strategies and Digital Integration Strengthen Competitiveness against Quick Commerce
Chart 53 Forecast Value Sales 2020-2030
D-Mart Consolidates Its Dominance in a Highly Concentrated Market
Chart 54 D-Mart expands D-Mart Ready to enhance online grocery convenience
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Chart 57 Economic Context for Hypermarkets
Chart 58 Consumer Context for Hypermarkets
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025

Small Local Grocers in India

Key Data Insights

Small Local Grocers Remain Resilient Amid Rising Competition and Cautious Consumption
Small Local Grocers Remain Resilient Amid Rising Competition and Cautious Consumption
Essentials and Small Pack Sizes Drive Repeat Visits to Small Local Grocers
Digital Payment Adoption Helps to Retain Shoppers as Competition Rises
Chart 61 Value Sales 2020-2030
Digital Tools and Flexible Pricing Are Expected to Reinforce Community Loyalty
Value-Seeking Behaviour and Localised Service Are Set to Support Ongoing Demand
Chart 62 Forecast Value Sales 2020-2030
Chart 63 Economic Context for Small Local Grocers
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Small Local Grocers
Chart 67 Population 2020-2030
Chart 68 Population by Generation 2025

General Merchandise Stores in India

Key Data Insights

Market Growth Is Driven by Value-Led Demand and Evolving Consumer Behaviour
Chart 69 Key Industry Trends for General Merchandise Stores
Market Growth Is Driven by Value-Led Demand and Evolving Consumer Behaviour
Department Stores Drive Growth through Format Expansion and Private Label Differentiation
Chart 70 Value Sales 2020-2030
Chart 71 Value Sales by Category 2025
Department Stores Are Set to Accelerate Personalisation and Omnichannel Integration to Drive Loyalty
Chart 72 Analyst Insight for General Merchandise Stores
Private Label and Value-Led Formats Are Set to Reshape Retail Competition and Profitability
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
General Merchandise Stores Become More Concentrated as Trent Ltd Accelerates Share Gains
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Chart 77 Economic Context for General Merchandise Stores
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for General Merchandise Stores
Chart 81 Population 2020-2030
Chart 82 Population by Generation 2025

Apparel and Footwear Specialists in India

Key Data Insights

Value-Led Expansion and Cautious Spending Shape Demand in Apparel and Footwear
Chart 83 Key Industry Trends for Apparel and Footwear Specialists
Value-Led Expansion and Cautious Spending Shape Demand in Apparel and Footwear
Chart 84 Bata India drives value led sales through discounts and store expansion
Digital and Omnichannel Strategies Transform Retail and Consumer Engagement
Chart 85 Metro expands e commerce and omni channel footwear sales to capture online demand
Chart 86 Value Sales 2020-2030
Chart 87 Analyst Insight for Apparel and Footwear Specialists
Value-Driven Consumption Will Sustain Growth in Apparel and Footwear Specialists
Omnichannel and Rapid Fulfilment Is Set to Reshape Retail Competitiveness
Chart 88 Forecast Value Sales 2020-2030
Apparel and Footwear Specialists Remains Fragmented with Reliance Trends Leading through Retail Modernisation
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Chart 91 Economic Context for Apparel and Footwear Specialists
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Apparel and Footwear Specialists
Chart 95 Population 2020-2030
Chart 96 Population by Generation 2025

Appliances and Electronics Specialists in India

Key Data Insights

Appliances and Electronics Specialists Outpaces Economic Growth in 2025
Chart 97 Key Industry Trends for Appliances and Electronics Specialists
Appliances and Electronics Specialists Outpaces Economic Growth in 2025
Chart 98 Croma expands its digital-first appliance and electronics sales with Croma Online Plus
Click-And-Collect and Mobile Checkout Redefine Retail Convenience
Shift toward Smart and Premium Appliances Support Growth and Reshape Category Mix
Chart 99 Value Sales 2020-2030
Chart 100 Analyst Insight for Appliances and Electronics Specialists
Growth Will Be Shaped by Iot Adoption and Evolving Consumption Patterns
Smart and Connected Devices and Digital Integration Drive Industry Transformation
Urban and Semi-Urban Consumers Accelerate Omnichannel Adoption and Reshape Retail Behaviour
Chart 101 Forecast Value Sales 2020-2030
Reliance Retail Strengthens Its Leadership as Croma From Infiniti Retail Posts Strong Growth
Chart 102 Croma enhances customer convenience with click-and-collect and mobile checkout
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Chart 105 Economic Context for Appliances and Electronics Specialists
Chart 106 Real Gdp Growth 2020-2030
Chart 107 Inflation 2020-2030
Chart 108 Consumer Context for Appliances and Electronics Specialists
Chart 109 Population 2020-2030
Chart 110 Population by Generation 2025

Home Products Specialists in India

Key Data Insights

Home Products Specialists in India Sustain Strong Growth Driven by Urban Demand and Category Diversification
Chart 111 Key Industry Trends for Home Products Specialists
Home Products Specialists in India Sustain Strong Growth Driven by Urban Demand and Category Diversification
Private Label Expansion Strengthens Value Positioning and Customer Loyalty in Home Products Specialists
Chart 112 Home Centre expands its private label home and kitchen ranges
Retailers Capture Omnichannel Growth by Integrating Online and Offline Strategies
Chart 113 Ikea India expands its online shopping and click-and-collect services
Chart 114 Value Sales 2020-2030
Chart 115 Value Sales by Category 2025
Home Products Specialists Are Set to Sustain Strong Growth Driven by Urban Demand, Localisation, and Diy Expansion
Chart 116 Analyst Insight for Home Products Specialists
Pet Shops and Superstores Will Accelerate Growth, Driven by Rising Pet Ownership and Subscription-Led Convenience Models
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Home Products Specialists Remains Highly Fragmented with Stable Competition and Limited Consolidation
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Chart 121 Economic Context for Home Products Specialists
Chart 122 Real Gdp Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Home Products Specialists
Chart 125 Population 2020-2030
Chart 126 Population by Generation 2025

Health and Beauty Specialists in India

Key Data Insights

Health and Beauty Specialists in India Sustain Strong Value Growth Driven by Premiumisation and Digital Expansion
Chart 127 Key Industry Trends for Health and Beauty Specialists
Health and Beauty Specialists in India Sustain Strong Value Growth Driven by Premiumisation and Digital Expansion
Chart 128 Nykaa launches fast-delivery Nykaa Now to accelerate e-commerce beauty adoption
Pharmacies Extends Its Lead as Consumers Seek Preventive Health and Trusted Advice
Private Label Growth and Brand Innovation Reshape Health and Beauty Assortments
Chart 129 New age skincare labels redefine beauty and retail in India
Chart 130 Value Sales 2020-2030
Chart 131 Value Sales by Category 2025
Pharmacies Is Set to Expand Digital Reach to Capture Rising Demand for Preventive Health
Chart 132 Analyst Insight for Health and Beauty Specialists
Beauty Specialists Will Use Experiential Shopping and Premiumisation to Accelerate Outlet Expansion
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Apollo Pharmacy Extends Its Lead through Omnichannel Expansion and Private Label Focus
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Chart 137 Economic Context for Health and Beauty Specialists
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Health and Beauty Specialists
Chart 141 Population 2020-2030
Chart 142 Population by Generation 2025

Direct Selling in India

Key Data Insights

Direct Selling Sustains Growth Amid Rising Competition and Stable Economic Conditions
Chart 143 Key Industry Trends for Direct Selling
Direct Selling Sustains Growth Amid Rising Competition and Stable Economic Conditions
Chart 144 Mi Lifestyle Marketing strengthens its digital selling capabilities to expand reach
Health and Beauty Leads Direct Selling Value While Fashion Drives Fastest Digital-Led Growth
Chart 145 Value Sales 2020-2030
Chart 146 Value Sales by Category 2025
Hybrid Selling Models Are Set to Drive New Demand as Digital Tools Reshape Engagement
Chart 147 Analyst Insight for Direct Selling
Fashion Direct Selling Will Accelerate through Digital-First Strategies and Youth Outreach
Chart 148 Forecast Value Sales 2020-2030
Chart 149 Forecast Value Sales by Category 2025-2030
Herbalife Maintains Its Leadership as Digital-First Players Reshape Competition
Chart 150 Company Shares 2025
Chart 151 Brand Shares 2025
Chart 152 Economic Context for Direct Selling
Chart 153 Real Gdp Growth 2020-2030
Chart 154 Inflation 2020-2030
Chart 155 Consumer Context for Direct Selling
Chart 156 Population 2020-2030
Chart 157 Population by Generation 2025

Retail E-Commerce in India

Key Data Insights

Retail E-Commerce Growth Accelerates on Strong Fundamentals and Convenience-Driven Demand
Chart 158 Key Industry Trends for Retail E-Commerce
Retail E-Commerce Growth Accelerates on Strong Fundamentals and Convenience-Driven Demand
Chart 159 Ajio launches Ajio Rush to offer hyperlocal fashion delivery and omnichannel shopping
Marketplaces Dominate Scale While Grocery E-Commerce Leads Growth Momentum
Ai-Driven Storefronts and Omnichannel Innovation Redefine Competitive Advantage
Chart 160 Myntra uses AI-powered tools to personalise fashion shopping
Chart 161 Value Sales 2020-2030
Chart 162 Value Sales by Category 2025
Quick-Commerce Is Expected to Expand Fulfilment Scope to Capture New Demand
Chart 163 Analyst Insight for Retail E-Commerce
Ai-Powered Personalisation Is Set to Reshape Consumer Engagement and Trust
Economic Growth and Digital Adoption Are Set to Expand Access to Retail E-Commerce
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Flipkart Defends Leadership as Blinkit and Meesho Capture Share through Convenience
Meesho and Blinkit Reshape Shopper Behaviour through Value, Speed, and Hyperlocal Convenience
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Chart 168 Economic Context for Retail E-Commerce
Chart 169 Real Gdp Growth 2020-2030
Chart 170 Inflation 2020-2030
Chart 171 Consumer Context for Retail E-Commerce
Chart 172 Population 2020-2030
Chart 173 Population by Generation 2025

Country Reports Disclaimer

Download table of contents
The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2026 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587