Retail in Saudi Arabia

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in Saudi Arabia report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in Saudi Arabia?
  • Which are the leading retailers in Retail in Saudi Arabia?
  • How are products distributed in Retail in Saudi Arabia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Saudi Arabia?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in Saudi Arabia

Retail in Saudi Arabia Expands Steadily as Grocery Formats and Value Channels Drive Growth in 2025

Key Data Insights

Chart 1 Key Industry Trends for Retail
Retail in Saudi Arabia Expands Steadily as Grocery Formats and Value Channels Drive Growth in 2025
Retail E-Commerce Accelerates as Marketplace Apps Capture Weekly Baskets
Chart 2 Noon Strengthens Its Role as a Mobile-First Marketplace for Everyday Retail
Lifestyle Destinations Transform Shopping Trips into All-Day Experiences
Chart 3 Riyadh’s lifestyle districts turn malls into full-day destinations
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Chart 6 Analyst Insight for Retail
Growth Is Set to Be Driven by Vision 2030 Investment, Experience-Led Destinations, and Value-Focused Consumers
Retail E-Commerce Is Set to Drive Growth as Omnichannel Strategies Gains Traction
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Panda Retail Company and Abdullah Al Othaim Markets Copanda Defend Their Lead as Digital Challengers Build Share
Chart 9 Landmark Arabia debuts its new digital-first Centrepoint and Max flagship stores
Mergers and Acquisitions Activity and Format Innovation Reshape Saudi Arabia’S Competitive Retail Landscape
Chart 10 LuLu Group launches LOT The Value Shop
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 13 Standard Opening Hours by Channel Type 2025
Seasonality
Ramadan and Eid-al Fitr
National Day
Back to school
White Friday
Chart 14 Economic Context for Retail
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Retail
Chart 18 Population 2020-2030
Chart 19 Population by Generation 2025

Convenience Retailers in Saudi Arabia

Key Data Insights

Coffee Culture and On-The-Go Lifestyles Transform Convenience Shopping Habits
Chart 20 Key Industry Trends for Convenience Retailers
Coffee Culture and On-The-Go Lifestyles Transform Convenience Shopping Habits
Sasco Palm Reinvents Roadside Retail with Modern Forecourt Convenience
Chart 21 Sasco Palm Transforms Saudi Fuel Stations into Modern Convenience Hubs for Travellers
Othaim Express Expands Its Omnichannel Reach through Delivery and Digital Partnerships
Chart 22 Value Sales 2020-2030
Chart 23 Value Sales by Category 2025
Chart 24 Analyst Insight for Convenience Retailers
Forecourt Retailers Is Set to Lead Sales as Modernisation Accelerates
Digital Payments and Tourism Increase Demand for Grab-And-Go Solutions
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Market Consolidation Deepens as Leading Convenience Retailers Expand through Format Innovation
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025

Supermarkets in Saudi Arabia

Key Data Insights

Supermarkets Reinforce Value during Price-Sensitive Consumer Behaviour
Chart 35 Key Industry Trends for Supermarkets
Supermarkets Reinforce Value during Price-Sensitive Consumer Behaviour
Chart 36 Al Othaim Offers Value Promotions to Win Price-Sensitive Shoppers
Supermarkets Strengthen Omnichannel Retail and Convenience-Driven Shopping Experiences
Chart 37 Carrefour Saudi Arabia Offers Full Online Grocery Ordering
Chart 38 Value Sales 2020-2030
Chart 39 Analyst Insight for Supermarkets
Supermarkets Is Set to Maintain Steady Growth Supported by Demographic Expansion and Stable Macroeconomic Conditions
Supermarkets Will Evolve through Value-Led Strategies and Omnichannel Integration to Strengthen Customer Loyalty
Chart 40 Forecast Value Sales 2020-2030
Competition Intensifies as Leading Chains Expand Networks, Digital Capabilities and Premium Retail Formats
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real GDP Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025

Hypermarkets in Saudi Arabia

Key Data Insights

Value-Driven Shopping and Promotions Support Steady Growth in Saudi Hypermarkets
Chart 49 Key Industry Trends for Hypermarkets
Value-Driven Shopping and Promotions Support Steady Growth in Saudi Hypermarkets
Chart 50 Deep-value promotions drive Eid shopping at LuLu Hypermarket’s sale festival
Digital Fulfilment and Convenience Reshape the Hypermarket Model
Chart 51 Tamimi Markets Rolls Out Fast Click-And-Collect From Its Hypermarkets in Saudi Arabia
Fresh Food and Experiential Retail Reposition Hypermarkets as Lifestyle Destinations
Chart 52 Value Sales 2020-2030
Chart 53 Analyst Insight for Hypermarkets
Destination Grocery and Macro-Driven Growth Will Support the Long-Term Expansion of Hypermarkets
Value Pressure and Digital Integration Are Set to Redefine Competitive Strategy in Hypermarkets
Chart 54 Forecast Value Sales 2020-2030
Panda Retail Co Leads Hypermarkets as Rivals Gain Ground
Consolidation, Innovation, and Digitalisation Redefine Competition in Hypermarkets
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Chart 57 Economic Context for Hypermarkets
Chart 58 Real GDP Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Hypermarkets
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025

Discounters in Saudi Arabia

Key Data Insights

The Rapid Expansion of Discounters Is Driven by Value-Seeking Behaviour and Outlet Growth
Chart 63 Key Industry Trends for Discounters
The Rapid Expansion of Discounters Is Driven by Value-Seeking Behaviour and Outlet Growth
Al Dukan’S Limited Assortment Model Influences Daily Shopping Habits
Chart 64 Al Dukan Grows Its Neighborhood Discount Stores for Budget-Conscious Shoppers
Viva’S Entry Accelerates Focus on Private Label as a Value Differentiator
Chart 65 VIVA prepares to enter with a private label model
Chart 66 Value Sales 2020-2030
Chart 67 Analyst Insight for Discounters
Discounters Is Set to Sustain Rapid Growth as Neighbourhood Expansion Drives Penetration
Intensifying Price Competition and Private Label Growth Will Reshape the Competitive Landscape
Neighbourhood Expansion and Changing Shopping Patterns Will Drive Long-Term Channel Evolution
Chart 68 Forecast Value Sales 2020-2030
Al Dukan Retailing Co Remains Dominant with Rapid Neighbourhood Store Rollout
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Chart 71 Economic Context for Discounters
Chart 72 Real GDP Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Discounters
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025

Small Local Grocers in Saudi Arabia

Key Data Insights

Small Local Grocers Face Rising Competitive Pressures as Consumers Migrate to Modern Formats
Small Local Grocers Face Rising Competitive Pressures as Consumers Migrate to Modern Formats
Modernisation Enables Local Shops to Stabilise Sales Amid Outlet Decline
Chart 77 Value Sales 2020-2030
Digital Integration Will Help Small Local Grocers Maintain Competitiveness
Structural Consolidation and Polarisation Will Reshape the Future of Small Local Grocers
Chart 78 Forecast Value Sales 2020-2030
Neighbourhood Shops Modernise Operations to Sustain Customer Loyalty
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Chart 81 Economic Context for Small Local Grocers
Chart 82 Real GDP Growth 2020-2030
Chart 83 Inflation 2020-2030
Chart 84 Consumer Context for Small Local Grocers
Chart 85 Population 2020-2030
Chart 86 Population by Generation 2025

General Merchandise Stores in Saudi Arabia

Key Data Insights

General Merchandise Stores Deliver Steady Growth Driven by Seasonal Demand and Value-Focused Retailing
Chart 87 Key Industry Trends for General Merchandise Stores
General Merchandise Stores Deliver Steady Growth Driven by Seasonal Demand and Value-Focused Retailing
Centrepoint Integrates Apps and Loyalty Rewards to Boost Omnichannel Engagement
Chart 88 Centrepoint Expands Its Omnichannel Fashion and Home Shopping in Saudi Arabia
Miniso Refreshes Its Store Layouts to Spark Impulse Purchases and Expand Appeal
Chart 89 Miniso Uses Compact, Curated Store Layouts to Drive Impulse Shopping
Chart 90 Value Sales 2020-2030
Chart 91 Value Sales by Category 2025
Chart 92 Analyst Insight for General Merchandise Stores
General Merchandise Stores Is Set for Steady Growth Driven by Mall Expansion, Seasonal Demand and Value-Focused Strategies
Omnichannel Integration and Experience-Led Retail Will Redefine Consumer Engagement
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
General Merchandise Stores Consolidates around Leading Players Amid the Exit of Legacy Brands and the Rise of Modern Formats
Chart 95 Company Shares 2025
Chart 96 Brand Shares 2025
Chart 97 Economic Context for General Merchandise Stores
Chart 98 Real GDP Growth 2020-2030
Chart 99 Inflation 2020-2030
Chart 100 Consumer Context for General Merchandise Stores
Chart 101 Population 2020-2030
Chart 102 Population by Generation 2025

Apparel and Footwear Specialists in Saudi Arabia

Key Data Insights

Mixed Performance in Apparel and Footwear Specialists as Demand Shifts toward Premium and Digital Channels
Chart 103 Key Industry Trends for Apparel and Footwear Specialists
Mixed Performance in Apparel and Footwear Specialists as Demand Shifts toward Premium and Digital Channels
Influencer-Led Social Commerce Accelerates Shift in Apparel Purchasing Behaviour
Chart 104 Nayomi Boosts Sales through Live Social Shopping
Chart 105 Value Sales 2020-2030
Chart 106 Analyst Insight for Apparel and Footwear Specialists
Ongoing Growth Is Expected to Be Supported by Malls, Tourism, and Economic Diversification
Omni-Channel Integration and Digital Touchpoints Will Become Non-Negotiable for Growth
Chart 107 H&M Saudi Deepens App-Led Fashion Shopping
Chart 108 Forecast Value Sales 2020-2030
Fawaz Abdulaziz Alhokair & Co Maintains Its Leadership through a Strong International Brand Portfolio
Fawaz Abdulaziz Alhokair & Co Leads Growth through Fast Fashion Focus and Portfolio Optimisation
Chart 109 Company Shares 2025
Chart 110 Brand Shares 2025
Chart 111 Economic Context for Apparel and Footwear Specialists
Chart 112 Real GDP Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Apparel and Footwear Specialists
Chart 115 Population 2020-2030
Chart 116 Population by Generation 2025

Appliances and Electronics Specialists in Saudi Arabia

Key Data Insights

Mature Market Dynamics and Omnichannel Shift Drive Value-Led Growth in Appliances and Electronics Specialists
Chart 117 Key Industry Trends for Appliances and Electronics Specialists
Mature Market Dynamics and Omnichannel Shift Drive Value-Led Growth in Appliances and Electronics Specialists
Service-Led Propositions Intensify Competition between Major Chains and Specialist Retailers
Chart 118 Extra Accelerates Omnichannel Electronics Shopping
Chart 119 LG Boutique simplifies appliance buying in Saudi Arabia
Chart 120 Value Sales 2020-2030
Chart 121 Analyst Insight for Appliances and Electronics Specialists
Appliances and Electronics Specialists Is Set for Steady Growth, Driven by Smart Appliances, Service Innovation and Supportive Macro Trends
Mobile-First Journeys and Click-And-Collect Services Are Expected to Redefine Shopper Expectations
Chart 122 Forecast Value Sales 2020-2030
Shifting Competitive Dynamics Is Driven by Omnichannel Leaders and Telecom-Linked Growth
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Chart 125 Economic Context for Appliances and Electronics Specialists
Chart 126 Real GDP Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Appliances and Electronics Specialists
Chart 129 Population 2020-2030
Chart 130 Population by Generation 2025

Home Products Specialists in Saudi Arabia

Key Data Insights

Consumer Spending Trends Continue to Support Demand for Homewares and Home Furnishings
Chart 131 Key Industry Trends for Home Products Specialists
Consumer Spending Trends Continue to Support Demand for Homewares and Home Furnishings
Omnichannel Retail and Digital Convenience Reshape Home Products Specialists
Chart 132 Ikea Boosts Its App-Based E-Commerce
Chart 133 Home Box Raises the Bar on Convenience
Chart 134 Value Sales 2020-2030
Chart 135 Value Sales by Category 2025
Chart 136 Analyst Insight for Home Products Specialists
Retail Expansion and Format Innovation Is Set to Drive Forecast Growth
Pet Shops and Superstores Will Gain Share as Rising Pet Ownership Is Set to Reshape Priorities
Technology and Omnichannel Strategies Are Set to Redefine the Retail Experience
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Home Products Specialists See Rising Concentration and Intensifying Value–Premium Polarisation
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Chart 141 Economic Context for Home Products Specialists
Chart 142 Real GDP Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Home Products Specialists
Chart 145 Population 2020-2030
Chart 146 Population by Generation 2025

Health and Beauty Specialists in Saudi Arabia

Key Data Insights

Health and Beauty Specialists Sustains Value Growth through Wellness Demand and Higher-Value Spending
Chart 147 Key Industry Trends for Health and Beauty Specialists
Health and Beauty Specialists Sustains Value Growth through Wellness Demand and Higher-Value Spending
Pharmacies Leads Growth as Wellness, Chronic Care and Dermo-Cosmetics Reshape Health and Beauty Spending
Digital Ecosystems and Omnichannel Convenience Redefine Competition
Chart 148 Nahdi Turns Pharmacy Visits into an Omnichannel Health and Wellness Journey
Chart 149 Value Sales 2020-2030
Chart 150 Value Sales by Category 2025
Chart 151 Analyst Insight for Health and Beauty Specialists
Pharmacies Is Expected to Expand Services to Capture Broader Health Spending
Beauty Specialists Will Differentiate with Experience-Led Omnichannel Strategies
Health and Beauty Specialists Will Be Reshaped by Wellness Demand, Digital Integration and Experience-Led Retail Models
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Consolidation at the Top Is Driven by Network Expansion, Digital Integration and Value-Led Growth Strategies
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Chart 156 Economic Context for Health and Beauty Specialists
Chart 157 Real GDP Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Health and Beauty Specialists
Chart 160 Population 2020-2030
Chart 161 Population by Generation 2025

Vending in Saudi Arabia

Key Data Insights

Vending Gains Momentum through Convenience, Cashless Payments and Rising Demand for On-The-Go Consumption
Vending Gains Momentum through Convenience, Cashless Payments and Rising Demand for On-The-Go Consumption
Chart 162 Value Sales 2020-2030
Chart 163 Value Sales by Category 2025
Vending Is Set for Sustained Growth as Convenience, Digital Payments and High-Footfall Expansion Drive Demand
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Market Concentration Eases Slightly as Smaller Vending Operators Expand Their Presence
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Chart 168 Economic Context for Vending
Chart 169 Real GDP Growth 2020-2030
Chart 170 Inflation 2020-2030
Chart 171 Consumer Context for Vending
Chart 172 Population 2020-2030
Chart 173 Population by Generation 2025

Direct Selling in Saudi Arabia

Key Data Insights

Health and Beauty Direct Selling Stabilises as Digital Channels Redefine Selling Practices
Chart 174 Key Industry Trends for Direct Selling
Health and Beauty Direct Selling Stabilises as Digital Channels Redefine Selling Practices
Avon Accelerates Digital Engagement as Sellers Leverage Social Commerce
Chart 175 Avon Shifts From Door-To-Door Sales to Social and Online Beauty Selling
Speciality Drinks and Snacks Gain Momentum through Social Groups
Chart 176 Value Sales 2020-2030
Chart 177 Value Sales by Category 2025
Hybrid Sellers Will Integrate Digital Tools to Build Trust and Grow Sales
Health and Beauty Is Expected to Lead Direct Selling Although Growth Remains Limited
Drinks and Tobacco Direct Sellers Are Set to Drive Growth through Digital Engagement
Chart 178 Forecast Value Sales 2020-2030
Chart 179 Forecast Value Sales by Category 2025-2030
Digitalisation Reshapes Share Dynamics in a Fragmented Direct Selling Market
Chart 180 Company Shares 2025
Chart 181 Brand Shares 2025
Chart 182 Economic Context for Direct Selling
Chart 183 Real GDP Growth 2020-2030
Chart 184 Inflation 2020-2030
Chart 185 Consumer Context for Direct Selling
Chart 186 Population 2020-2030
Chart 187 Population by Generation 2025

Retail E-Commerce in Saudi Arabia

Key Data Insights

Double-Digit Growth Is Driven by Marketplaces and Expanding Digital Adoption
Chart 188 Key Industry Trends for Retail E-Commerce
Double-Digit Growth Is Driven by Marketplaces and Expanding Digital Adoption
Chart 189 Temu Marketplace Accelerates Cross Border Deals in Saudi Arabia
Omnichannel Integration Becomes Vital to Defend Share and Drive Loyalty
Chart 190 Jarir Builds a Unified Omnichannel Experience around Its Store Network
Ultra-Low-Price Platforms and Local Specialists Intensify Competition
Chart 191 Value Sales 2020-2030
Chart 192 Value Sales by Category 2025
Chart 193 Analyst Insight for Retail E-Commerce
One-Stop Platforms Are Set to Drive Repeat Spending and Growth in Retail E-Commerce
Social and Mobile Commerce Will Reshape Discovery and Spending Behaviour
Value-Driven Personalisation and Integrated Commerce Are Set to Drive Growth
Chart 194 Forecast Value Sales 2020-2030
Chart 195 Forecast Value Sales by Category 2025-2030
Amazon.Com Inc and Pdd Holdings Inc Battle for Consumer Loyalty as Price Wars Intensify
Service Innovation and Personalised Digital Experiences Create Differentiation in Retail E-Commerce
Chart 196 Company Shares 2025
Chart 197 Brand Shares 2025
Chart 198 Economic Context for Retail E-Commerce
Chart 199 Real GDP Growth 2020-2030
Chart 200 Inflation 2020-2030
Chart 201 Consumer Context for Retail E-Commerce
Chart 202 Population 2020-2030
Chart 203 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

See all of our definitions
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This report originates from Passport, our Retail research and analysis database.

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