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2025 Developments
Alcoholic drinks in Slovakia experienced a decline in total volume sales in 2025, due to a combination of weak economic conditions, higher taxation, and cautious household spending. While total current value sales rose modestly, this growth was driven by price inflation and increased VAT (value-added tax), rather than any real rebound in consumer demand, and value growth still failed to keep pace with cost pressures. The market presents limited attractiveness in the short term as traditional categories face ongoing volume erosion, but opportunities are emerging for brands able to innovate around moderation, premium experiences, and evolving retail channels. Strategic focus should centre on adapting portfolios to NoLo products, investing in premiumisation and convenience, and leveraging strong retail partnerships to defend share in a highly competitive environment shaped by discounting and shifting consumer behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Slovakia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Slovakia
2025 Developments
KEY DATA INSIGHTS
Economic Concerns Dampen Discretionary Purchases, Including Alcoholic Drinks
Beer Retains Dominance as Drinking Occasions Evolve
Rtds Leverage Innovation to Capture "Lighter" Drinking Moments
Chart 1 Rtds Gain Visibility in Slovakia
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Premium and Nolo Drinks to Offer Bright Spots
Consumers Prioritise Convenience and Variety by Embracing Fast E-Commerce Delivery
Beer Leverages Versatility and Enduring Appeal, While Sparkling Wine and Rtds Align with Moderation and Convenience Trends
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
The Leaders Defend Their Ground as Discounting Intensifies
Kofola’S Entry and Old Herold’S Acquisition Could Disrupt the Competitive Landscape
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Discounters and Supermarkets Expand as Consumers Seek Value
Off-Trade Widens Lead as Drink-At-Home Habits Persist
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
TAXATION AND DUTY LEVIES
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Slovakia
Key Data Insights
Beer Summary
Brands Leverage Heritage Marketing to Outperform Peers
Captain Jack Attracts Younger Adults with New Flavour Launches
Chart 14 New Flavours Lure New Customers
Sugar Tax on Non Alcoholic Beer Erodes Consumer Demand and Profit
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Younger Adults, Premiumisation and Flavour Innovation Fuel Growth
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Plzenský Prazdroj and Heineken Lead through Brand Support, Marketing and Innovation
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Supermarkets and Discounters Win Value-Seeking Shoppers From Hypermarkets
Coop Jednota and Kosik.Sk Boost E-Commerce with Delivery and Loyalty Offers
Chart 21 Economic Context for Beer
Chart 22 Real Gdp Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Beer
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Cider/Perry in Slovakia
Key Data Insights
Cider/Perry Summary
Major Brands Exit as Shoppers Turn to Flavoured Beer and Moderation
Alpl Golden Times Sparks Interest in "Lighter" Drinking Occasions
Chart 27 Nolo Cider Grows Appeal in Slovakia
Chart 28 Volume Sales 2020-2030
Chart 29 Volume Sales by Category 2025
Premium Local Ciders to Attract Experience Seekers as Mainstream Demand Wanes
Non Alcoholic Ciders/Perry to Leverage Moderation Trends to Push Volume Growth
Chart 30 Forecast Volume Sales 2020-2030
Chart 31 Forecast Volume Sales by Category 2025-2030
Heineken Slovensko Consolidates Top Position as Regional Brands Tap Local Consumers' Preferences
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Discounters Expand Reach as Hypermarkets Face Share Erosion
Wolt Accelerates Online Growth with Rapid Urban Deliveries
Chart 34 Economic Context for Cider/Perry
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Cider/Perry
Chart 38 Population 2020-2030
Chart 39 Population by Generation 2025
Rtds in Slovakia
Key Data Insights
Rtds Summary
Rtds Show Some Resilience as Macroeconomic Headwinds Affect Demand
Non Alcoholic Rtds Enjoy Growing Appeal
Chart 40 Volume Sales 2020-2030
Chart 41 Volume Sales by Category 2025
An Improving Economic Climate to Foster Demand for Rtds
Non Alcoholic Rtds to Continue to Gain Ground While the Key Spirit-Based Category Stabilises
Chart 42 Forecast Volume Sales 2020-2030
Chart 43 Forecast Volume Sales by Category 2025-2030
Pernod Ricard and Le Coq Maintain Their Lead as the Landscape Intensifies
Chart 44 New Entrants Spur Rtds
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Hypermarkets and Supermarkets Expand Reach with In-Store Promotions
Rapid Delivery and Digital Engagement Point to E-Commerce's Rise
Chart 47 Economic Context for Rtds
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Rtds
Chart 51 Population 2020-2030
Chart 52 Population by Generation 2025
Spirits in Slovakia
Key Data Insights
Spirits Summary
Shifting Consumer Habits with Product Innovation
Marsen and Domovina Champion the Domestic Tradition
Chart 53 Expanding Flavour Variety in 2025
Non Alcoholic Spirits Benefit From an Excise Tax Advantage and Increasing Availability
Chart 54 Volume Sales 2020-2030
Chart 55 Volume Sales by Category 2025
Premiumisation to Boost Value Sales Generation
White Spirits Retain Lead in Volume as Non Alcoholic Options Surge
Chart 56 Forecast Volume Sales 2020-2030
Chart 57 Forecast Volume Sales by Category 2025-2030
Old Herold Leverages Acquisition to Gain Ground
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Mere and Biedronka Expand Discounters' Presence to Attract Cost-Conscious Shoppers
Chart 60 Economic Context for Spirits
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Spirits
Chart 64 Population 2020-2030
Chart 65 Population by Generation 2025
Wine in Slovakia
Key Data Insights
Wine Summary
Higher Prices Stimulate Value Growth Amidst Volume Decline in 2025
Non Alcoholic and Sparkling Wines Hit the Spot with Consumers
Chart 66 Non Alcoholic Wines Are Gaining Consumer Interest
Chart 67 Volume Sales 2020-2030
Chart 68 Volume Sales by Category 2025
Ongoing Overall Decline Anticipated Amid Brighter Spots
Premiumisation and Changing Habits to Reshape Consumption Patterns
Chart 69 Forecast Volume Sales 2020-2030
Chart 70 Forecast Volume Sales by Category 2025-2030
Vinarske Zavody Topolcianky Leads, Although Imports Gain Ground
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Discounters Gain From Lower Prices and Expanding Choice
Online Growth through Fast Delivery
Chart 73 Economic Context for Wine
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Wine
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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