PROSPECTS AND OPPORTUNITIES
Lower inflation and interest rates should boost supply of personal loans
The initial impact of the massive fiscal adjustment undertaken by the Milei administration has been to push Argentina’s economy deeper into recession and greatly exacerbate the level of financial hardship many households were already suffering. However, it has also caused inflation to fall substantially since the second quarter of 2024, which has in turn prompted the Central Bank to lower benchmark interest rates.
Auto lending expected to pick up as economic climate improves
Car sales in Argentina plummeted over the first half of 2024 due to the heavy economic toll taken by the abrupt devaluation of the peso and deep cuts to public spending. However, falling inflation and interest rate cuts have seen demand pick up towards the end of the year, and the rebound is expected to gain momentum in 2025 as the country emerges from recession.
Increased mortgage lending may limit consumer credit growth potential
Mortgages has been a moribund category in Argentina for many years, as high inflation, extreme currency volatility and frequent changes in monetary policy have historically made it very difficult to establish interest rates and terms that are profitable for lenders and manageable for borrowers. However, several banks have recently started to expand their mortgage portfolios as reforms adopted under the Milei government have brought lower inflation, interest rate cuts and diminishing returns from short-term debt securities issued by the Central Bank and the Treasury.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Argentina?
- What are the major trends key to understanding Consumer Credit in Argentina?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Argentina - Category analysis
KEY DATA FINDINGS
Card lending still accounts for lion’s share of total gross lending
Issuance of consumer credit by fintech firms continues to rise
BNPL becomes more accessible thanks to debit card-based models
Lower inflation and interest rates should boost supply of personal loans
Auto lending expected to pick up as economic climate improves
Increased mortgage lending may limit consumer credit growth potential
Consumer Lending in Argentina - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
Banks increase mortgage lending as inflation and interest rates fall
Emergence of specialist services widens audience for BNPL purchases
What next for consumer lending?
DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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