PROSPECTS AND OPPORTUNITIES
BNPL expected to continue growing in Japan
Mainstream brands in Buy Now Pay Later (BNPL) in Japan include Paidy, NP Atobarai, and atone. Paidy was acquired in 2021 by the US payments giant PayPal Holdings, indicating global interest in the expanding Japanese BNPL segment.
Financial literacy will be key for safe and risk-free utilisation of credit
Significant changes swept through Japan’s education curriculum in April 2022, introducing finance as a mandatory subject across elementary, junior high, and high schools. Prior to these revisions, finance education was not a focal point in Japanese schools, resulting in many adults lacking essential knowledge of financial management.
Card lending set to record the highest growth in gross lending
Card lending is expected to continue to record the strongest increase in gross lending in consumer credit over the forecast period in Japan, due to several key factors. Japan has a highly developed and technologically advanced financial industry, which is conducive for the expansion of card-based lending services.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Japan?
- What are the major trends key to understanding Consumer Credit in Japan?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Japan - Category analysis
KEY DATA FINDINGS
BNPL is gradually spreading
Major pivot by the central bank
Sustainability component offered in some auto loans
BNPL expected to continue growing in Japan
Financial literacy will be key for safe and risk-free utilisation of credit
Card lending set to record the highest growth in gross lending
Consumer Lending in Japan - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
Interest rates on housing loans increase
An increasing number of players offer BNPL
What next for consumer lending?
DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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