PROSPECTS AND OPPORTUNITIES
Rebound in credit activity will be driven by economic stabilisation
Consumer credit in 2024 experienced significant challenges, but activity began to improve during the fourth quarter, supported by a combination of interest rate cuts and stabilisation of inflation, as recorded by Statistisches Bundesamt. As of December 2024, the Bundesbank's forecast predicted GDP growth of 0.
Immediate impact of high interest rates on borrowing
The immediate challenge for the German financial market is the management of persistently high interest rates, which have been limiting consumer borrowing and have the potential to stall economic recovery. This higher cost of credit affects both household consumption and business expansion plans, leading to a cautious approach being adopted by both lenders and borrowers.
Opportunity for green energy investment and future rebound
The ongoing shift towards green energy investment presents a significant opportunity for both consumers and financial institutions in Germany. As more households seek financing to enhance their energy efficiency, lenders are well-positioned to capitalise on this demand by offering specialised financial products tailored to the green sector.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Germany?
- What are the major trends key to understanding Consumer Credit in Germany?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Germany - Category analysis
KEY DATA FINDINGS
The impact of ECB policies on German borrowing
Stable loan repayments amid economic pressures
Prioritising existing debt and reduced new lending
Rebound in credit activity will be driven by economic stabilisation
Immediate impact of high interest rates on borrowing
Opportunity for green energy investment and future rebound
Consumer Lending in Germany - Industry Overview
Consumer lending in 2024: The big picture
Opportunities in green energy investments
Navigating challenges in Germany's housing market
Analysing the impact of Buy Now Pay Later on consumer debt sustainability in Germany
What next for consumer lending?
DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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