Consumer Credit in the United Kingdom

January 2026

Consumer credit in the UK saw growth across all metrics in 2025, as local consumers continued to borrow to cope with elevated living costs, despite an easing in the rate of inflation.

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Credit industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Consumer Credit industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Credit in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Credit in United Kingdom?
  • What are the major trends key to understanding Consumer Credit in United Kingdom?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Consumer Credit in the United Kingdom - Category analysis

KEY DATA FINDINGS

Growth across metrics in 2025 as cost of living remains high
With living costs still elevated, consumers lean on credit, lifting gross lending and outstanding balances
Amid higher fees, education borrowing grows while outstanding balances continue to build
BNPL adoption broadens in 2025 as the UK sets a firm path to regulation
Easing rates and shifting inflation trajectories set the stage for card lending growth
Regulation-ready growth, with opportunities shifting from volume to quality for BNPL
Shifting growth to finance-as-a-service model
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030

Consumer Lending in the United Kingdom - Industry Overview

Consumer sentiment improves in 2025 as inflation declines

KEY DATA FINDINGS

Local consumers continue to rely on credit as the cost of living remains high
Everyday budgeting, rate relief and digital access sustain demand
Rate relief spurs remortgaging, but affordability still bites
Steady outlook ahead for consumer lending in the UK
Regulation set to affect direction of travel
AI will continue to streamline consumer lending systems in the years ahead
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Consumer Credit

  • Auto Lending
  • Card Lending
  • Durables Lending
  • Education Lending
  • Home Lending
  • Other Personal Lending

Consumer Credit

Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.

See all of our definitions
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This report originates from Passport, our Consumer Credit research and analysis database.

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