PROSPECTS AND OPPORTUNITIES
After the recent fluctuation, demand for consumer credit should now rise again significantly
Despite improved conditions, the recent sharp rise in interest rates and consumer restraint were still clearly felt in 2024, and consumers in Austria remained very cautious about taking out new consumer credit. However, already from 2025 onwards, and despite the many uncertainties surrounding various global crises, the favourable climate should manifest increasingly stronger growth, with consumer demand for lending expected to pick up again.
General trends move away from auto lending
Auto lending is expected to maintain a moderate performance and to stay behind other categories, with stagnation in gross lending. Along with possibly prevailing financial constraints consumers are facing, this is also the result of long-term urbanisation developments, where owning a car is less relevant.
Card lending to suffer under cannibalisation of credit cards
The usage of credit cards has increasingly been impacted by the new generation of debit cards and, first of all, Mastercard Debit in the review period. By the end of the review period, most consumers had already understood that, in contrast to the previously dominant Maestro debit cards, such cards were accepted online and abroad to the same extent as the charge and credit cards of the respective brand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Austria?
- What are the major trends key to understanding Consumer Credit in Austria?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Austria - Category analysis
KEY DATA FINDINGS
Demand remains low, despite improving conditions
Supply of consumer credit has improved again
Santander expands its position on consumer credit
After the recent fluctuation, demand for consumer credit should now rise again significantly
General trends move away from auto lending
Card lending to suffer under cannibalisation of credit cards
Consumer Lending in Austria - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
The housing market slump continues
End of stricter criteria for housing loans announced
What next for consumer lending?
DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!