PROSPECTS AND OPPORTUNITIES
Payments and lending ecosystem must continue to promote financial literacy
In 2020, during the pandemic, government financial aid payments to lower-income households helped keep the Brazilian economy more active. These payments, made through banking institutions, contributed to the rise of fintechs that simplified the process of opening bank accounts and accessing basic services such as credit cards – all in just a few clicks.
Provision of financial services aiming to meet specific demands
The focus on specific niches within financial services and credit lines in Brazil is expected to grow in the forecast period. Targeting niches allows for the creation of financial products better aligned with customer needs and specific characteristics, enhancing the user experience and increasing the chances of customer loyalty.
Personal lending is strategic for fintechs
The growth of fintechs in Brazil has been driven by high demand for more accessible and personalised financial services, especially amongst unbanked or underserved populations by traditional banks. Combining advanced technology with an agile model, fintechs offer innovative products such as free digital accounts, fast credit, and no annual fee cards, which simplify consumers’ lives.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Brazil?
- What are the major trends key to understanding Consumer Credit in Brazil?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Brazil - Category analysis
KEY DATA FINDINGS
Modest growth in consumer credit gross lending due to persistently high Selic level and the rise of sports betting
Auto lending grows, with stronger credit and vehicle production
New rules for card lending
Payments and lending ecosystem must continue to promote financial literacy
Provision of financial services aiming to meet specific demands
Personal lending is strategic for fintechs
Consumer Lending in Brazil - Industry Overview
Consumer lending in 2024: The big picture
2024 key trends
Challenges foreseen in mortgages/housing
Brazilian debt from card lending, and government strategies to address this
What next for consumer lending?
DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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