Consumer credit outstanding balance values increased in Italy in 2025, along with gross lending, as consumer demand showed renewed confidence, thanks to increased disposable income, lower inflation, and lower interest rates. The positive trend was seen across subcategories, including card lending, auto lending, durables lending, education lending, home lending, and other personal lending. Auto lending benefited from an increase in used-car registrations, driven by reduced new-car availability, t
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Italy?
- What are the major trends key to understanding Consumer Credit in Italy?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Italy - Category analysis
KEY DATA FINDINGS
Modest performance for consumer credit in Italy in 2025
All subcategories see growth in 2025
Initiatives promote financial education
CRIF SaverGame exemplifies educational commitment
An uncertain future for consumer credit
AI and digital transformation expected to gather pace
Stricter supply policies to grant consumer credit
Consumer Lending in Italy - Industry Overview
Growth for consumer lending in 2025
KEY DATA FINDINGS
More favourable economic climate boosts category performance in 2025
Positive trend for mortgages thanks to reduced interest rates
BNPL gains traction by allowing borrowers to avoid large loans
Modest growth will reflect ongoing caution and existing loan repayment
Credit card lending set to increase as Italians value instalment repayment options
Digitalisation will continue apace in the years ahead
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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