Consumer Credit in Italy

February 2026

Consumer credit outstanding balance values increased in Italy in 2025, along with gross lending, as consumer demand showed renewed confidence, thanks to increased disposable income, lower inflation, and lower interest rates. The positive trend was seen across subcategories, including card lending, auto lending, durables lending, education lending, home lending, and other personal lending. Auto lending benefited from an increase in used-car registrations, driven by reduced new-car availability, t

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Consumer Credit industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Credit in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Credit in Italy?
  • What are the major trends key to understanding Consumer Credit in Italy?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Consumer Credit in Italy - Category analysis

KEY DATA FINDINGS

Modest performance for consumer credit in Italy in 2025
All subcategories see growth in 2025
Initiatives promote financial education
CRIF SaverGame exemplifies educational commitment
An uncertain future for consumer credit
AI and digital transformation expected to gather pace
Stricter supply policies to grant consumer credit
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030

Consumer Lending in Italy - Industry Overview

Growth for consumer lending in 2025

KEY DATA FINDINGS

More favourable economic climate boosts category performance in 2025
Positive trend for mortgages thanks to reduced interest rates
BNPL gains traction by allowing borrowers to avoid large loans
Modest growth will reflect ongoing caution and existing loan repayment
Credit card lending set to increase as Italians value instalment repayment options
Digitalisation will continue apace in the years ahead
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Consumer Credit

  • Auto Lending
  • Card Lending
  • Durables Lending
  • Education Lending
  • Home Lending
  • Other Personal Lending

Consumer Credit

Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.

See all of our definitions
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This report originates from Passport, our Consumer Credit research and analysis database.

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