PROSPECTS AND OPPORTUNITIES
Cautiously optimistic outlook for consumer credit
Consumer credit outstanding balance is expected to rise during the forecast period. The future of consumer credit in Denmark will be connected to how the economy develops.
Home lending set to remain the key category within consumer credit
Home lending is projected to remain the largest consumer credit category in gross lending terms. Home lending should benefit from improvements in the economy which should provide a boost to the housing market.
Alternative lenders expected to gain share
Competition within the consumer credit market is expected to remain intense. According to the trade association Finance Denmark, Danes are mobile bank clients and are often more willing and ready to switch banks than in most comparable countries.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Credit in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Credit in Denmark?
- What are the major trends key to understanding Consumer Credit in Denmark?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Consumer Credit in Denmark - Category analysis
KEY DATA FINDINGS
Cautious optimism supports growth in consumer credit in 2025
Demand for consumer credit picks up as interest rates fall
Education not something Danes are willing to compromise on
BNPL now a key player in the consumer credit landscape
Cautiously optimistic outlook for consumer credit
Home lending set to remain the key category within consumer credit
Alternative lenders expected to gain share
Consumer Lending in Denmark - Industry Overview
Brighter economic outlook benefits consumer lending
KEY DATA FINDINGS
Improvements in the economy boost consumer lending in 2025
Improvements seen in mortgages/housing as interest rates fall
BNPL proving popular but with room to grow
Brighter outlook for the Danish economy and consumer lending
Competition for customers likely to intensify as market improves
Card lending set for strong growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Consumer Credit
- Auto Lending
- Card Lending
- Durables Lending
- Education Lending
- Home Lending
- Other Personal Lending
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Credit research and analysis database.
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