PROSPECTS AND OPPORTUNITIES
Debit cards can still expand further
Debit cards will remain the preferred financial cards in Poland over the forecast period. Cards aimed at children offer great growth potential, as this is a group with a much lower level of banking penetration than adults.
Visa and Mastercard to focus on one-click online payments
Visa, Mastercard and the Cashless Poland Foundation will invest in popularising Click to Pay, a solution that facilitates card payments in e-commerce based on tokenisation. Click to Pay is a joint project with Visa and Mastercard to implement a global standard in the Polish market.
Digital cards will replace plastic ones
Digitalisation of payments will accelerate in response to the growing expectations of consumers with regard to banking services. Clients will expect built-in, invisible payments, such as real-time payments and recursive payments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Poland?
- What are the major trends key to understanding Debit Card Transactions in Poland?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Poland - Category analysis
Charge Cards in Poland - Company Profile
KEY DATA FINDINGS
Personal charge cards withdrawn from issuers’ offer s
Commercial charge cards remain active on a small scale
Limited audience for charge cards
Continued steep decline in personal charge cards expected over the forecast period
Business clients will remain the main target for charge cards
Charge cards usurped by credit cards
Credit Cards in Poland - Category analysis
Credit Cards in Poland - Company Profile
KEY DATA FINDINGS
Credit cards loses share in 2024
Cardholders incentivised to actively use credit cards
Dynamic CVC/CVV code in PKO Bank Polski’s offer
Credit cards set to continue declining
Card-related bonuses may spark greater consumer interest
Further card digitalisation foreseen
Debit Cards in Poland - Category analysis
Debit Cards in Poland - Company Profile
KEY DATA FINDINGS
Payment infrastructure development drives debit card transactions
Rapid rises for mobile NFC payments
Debit cards for children and entrepreneurs offer growth potential
Debit cards can still expand further
Visa and Mastercard to focus on one-click online payments
Digital cards will replace plastic ones
Pre-Paid Cards in Poland - Category analysis
Pre-Paid Cards in Poland - Company Profile
KEY DATA FINDINGS
Revolut strengthens in Poland
Fewer pre-paid cards on offer from Polish banks
Closed loop pre-paid cards decline
Mainstream issuers keep pace with behind neobanks
Category development set to slow
Weak prospects for transportation pre-paid cards
Store Cards in Poland - Category analysis
Store Cards in Poland - Company Profile
Store cards not present in Poland and unlikely to reappear
Financial Cards and Payments in Poland - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
While cash remains important, progress accelerates for contactless payments
mObywatel expands to include major digital wallets and greater functionality
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Debit Card Transactions research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!