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COMPETITIVE LANDSCAPE
Government banks dominate the debit card industry
Government banks retained their leading position within debit cards in 2024, due to wider branch networks, trust from customers, and government backing. The top four banks by debit card activity ranked as Vietcombank, BIDV, VietinBank and Agribank.
Techcombank is most dynamic player
Techcombank was one of the most dynamic players in debit cards during 2025, combining new product development with a series of popular promotional campaigns. In July 2024, it launched the Priority Debit Card with a diamond-style design, no annual fee, plus perks like travel insurance, golf and fashion discounts, and cashback on education and overseas payments.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Vietnam?
- What are the major trends key to understanding Debit Card Transactions in Vietnam?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Vietnam - Category analysis
Credit Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Dynamic performance for credit cards
Rising circulation of personal and commercial credit cards
Promotional deals and incentives spur use of credit cards for every day purchases
Promising outlook for credit card transaction growth
Visa and Mastercard will continue to lead in credit cards
VPBank and MB Bank to remain dominant credit card issuers
Visa retains strong position in credit cards
VPBank is number one credit card issuer
Table 1 Credit Cards: Number of Cards in Circulation 2020-2025
Table 2 Credit Cards Transactions 2020-2025
Table 3 Credit Cards in Circulation: % Growth 2020-2025
Table 4 Credit Cards Transactions: % Growth 2020-2025
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Credit Cards Transactions 2020-2025
Table 7 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 9 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Credit Cards Transactions 2020-2025
Table 11 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 12 Personal Credit Cards Transactions: % Growth 2020-2025
Table 13 Credit Cards: Number of Cards by Issuer 2020-2024
Table 14 Credit Cards: Number of Cards by Operator 2020-2024
Table 15 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Credit Cards Transactions 2025-2030
Table 27 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Credit Cards Transactions 2025-2030
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Credit Cards Transactions 2025-2030
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Vietnam - Category analysis
Debit Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Strong performance in debit cards
Digitalisation and urbanisation supports growth in debit cards
Expansion of e-commerce retailing boosts debit card transactions
Legislative changes pave the way for a cashless economy
Banks to focus on driving debit card transaction growth
Eco-debit cards will remain a niche
Government banks dominate the debit card industry
Techcombank is most dynamic player
Table 37 Debit Cards: Number of Cards in Circulation 2020-2025
Table 38 Debit Cards Transactions 2020-2025
Table 39 Debit Cards in Circulation: % Growth 2020-2025
Table 40 Debit Cards Transactions: % Growth 2020-2025
Table 41 Debit Cards: Number of Cards by Issuer 2020-2024
Table 42 Debit Cards: Number of Cards by Operator 2020-2024
Table 43 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 44 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 46 Forecast Debit Cards Transactions 2025-2030
Table 47 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 48 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Vietnam - Category analysis
Pre-Paid Cards in Vietnam - Company Profile
KEY DATA FINDINGS
Young demographics are key audience for pre-paid cards
Fraud concerns and young demographic drives uptake of pre-paid cards
Wider pre-paid card acceptance and young gamers underpin transactions
Bright outlook for pre-paid cards
Heavier usage of debit and credit cards creates limitations
Gaming industry offers scope to develop pre-paid cards
Military Commercial Joint Stock Bank holds a dominant position
Table 49 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 50 Pre-paid Cards Transactions 2020-2025
Table 51 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 52 Pre-paid Cards Transactions: % Growth 2020-2025
Table 53 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 55 Open Loop Pre-paid Cards Transactions 2020-2025
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 57 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 58 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 59 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 60 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Pre-paid Cards Transactions 2025-2030
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Vietnam - Category analysis
Store Cards in Vietnam - Company Profile
2025 DEVELOPMENTS
Table 77 Store Cards: Number of Cards in Circulation 2020-2025
Table 78 Store Cards Transactions 2020-2025
Table 79 Store Cards in Circulation: % Growth 2020-2025
Table 80 Store Cards Transactions: % Growth 2020-2025
Table 81 Store Cards: Number of Cards by Issuer 2020-2024
Table 82 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 83 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 84 Forecast Store Cards Transactions 2025-2030
Table 85 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 86 Forecast Store Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Vietnam - Industry Overview
Strong growth amid push towards cashless society
KEY DATA FINDINGS
Government policies and urbanisation drive uptake of financial cards
Eco-debit cards emerge as niche category
Co-branded debit cards gain traction in Vietnam
Strong opportunities for growth in forecast period
NAPAS to remain the leading operator
Vietinbank is leading player in financial cards and payments
Vietcombank gains traction through creative promotional efforts
Table 87 Number of POS Terminals: Units 2020-2025
Table 88 Number of ATMs: Units 2020-2025
Table 89 Value Lost to Fraud 2020-2025
Table 90 Card Expenditure by Location 2025
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 92 Domestic versus Foreign Spend 2025
Table 93 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 94 Financial Cards by Category: Number of Accounts 2020-2025
Table 95 Financial Cards Transactions by Category: Value 2020-2025
Table 96 Financial Cards by Category: Number of Transactions 2020-2025
Table 97 Consumer Payments by Category: Value 2020-2025
Table 98 Consumer Payments by Category: Number of Transactions 2020-2025
Table 99 M-Commerce by Category: Value 2020-2025
Table 100 M-Commerce by Category: % Value Growth 2020-2025
Table 101 Financial Cards: Number of Cards by Issuer 2020-2024
Table 102 Financial Cards: Number of Cards by Operator 2020-2024
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 106 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 107 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 108 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 109 Forecast Consumer Payments by Category: Value 2025-2030
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 111 Forecast M-Commerce by Category: Value 2025-2030
Table 112 Forecast M-Commerce by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Debit Card Transactions research and analysis database.
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