PROSPECTS AND OPPORTUNITIES
Limited room for extraordinary growth in debit card adoption
Despite the strength of debit cards in Denmark, there is limited scope for extraordinary growth during the forecast period. With nearly all eligible Danes holding a bank account and debit card usage already widespread, the transition away from cash is nearly complete, leaving little space for further expansion.
Increasing reliance on mobile wallets
While physical debit cards will continue to be widely used throughout the forecast period, mobile wallets are expected to play an increasingly significant role. The rapid growth in mobile wallet usage in recent years suggests that Danes are increasingly viewing their smartphones as an all-in-one solution for daily transactions.
Banks to continue shaping the competitive landscape
The competitive landscape for debit cards in Denmark is expected to remain primarily shaped by banks rather than consumer preferences. Banks determine which cards they issue, meaning that local consumers largely accept the choice of operator - whether Visa or Mastercard - without it significantly influencing their banking decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Denmark?
- What are the major trends key to understanding Debit Card Transactions in Denmark?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Denmark - Category analysis
Credit Cards in Denmark - Company Profile
KEY DATA FINDINGS
Record growth for credit card usage in Denmark in 2024
Development patterns in credit cards differ significantly from those seen in debit cards
Major banks lead in issuers, Mastercard in operators
Credit cards expected to see further development in transactions and value
Big banks and Mastercard will continue leading, while Visa and American Express likely to see decline
Technological developments and intensified competition anticipated for forecast period
Debit Cards in Denmark - Category analysis
Debit Cards in Denmark - Company Profile
KEY DATA FINDINGS
2024 as a record-breaking year for personal debit cards in Denmark
Debit cards remain preferred choice for Danes
Local banks and Dankort maintain leadership over debit cards
Limited room for extraordinary growth in debit card adoption
Increasing reliance on mobile wallets
Banks to continue shaping the competitive landscape
Pre-Paid Cards in Denmark - Category analysis
Pre-Paid Cards in Denmark - Company Profile
KEY DATA FINDINGS
Pre-paid cards sees a strong 2024
Pre-paid card usage remains lower than mainstream payment cards
Closed loop cards dominate but open-loop cards rise faster
Pre-paid cards to remain popular but relatively niche
Slow transformation in the category reflected in unit price developments
Merchant issued gift cards will remain relevant despite category shifts
Store Cards in Denmark - Category analysis
Store Cards in Denmark - Company Profile
KEY DATA FINDINGS
Store cards continues to decline amid broader card growth
A digital-first society leaves little room for store cards
Store cards remain numerous but rarely used
Store cards faces further decline
Low usage frequency to persist
Fragmented market with key players maintaining positions
Financial Cards and Payments in Denmark - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Debit Card Transactions research and analysis database.
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