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COMPETITIVE LANDSCAPE
Danske Bank remains the top issuer
Danske Bank remained the leading issuer within debit cards in 2024 in terms of circulation numbers and value transactions, with Nordea Bank and Sydbank placing second and third, respectively. All three are well-established retail banks that maintain wide branch networks and offer cards accepted on the Dankort and Visa or Mastercard schemes.
Dankort faces growing competition from Visa and Mastercard
Dankort, Visa and Mastercard together continued to dominate the operator landscape within debit cards in 2024. As Visa and Mastercard have strengthened their presence in Denmark, Dankort’s shares of total circulation numbers and value transactions have declined substantially over recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Denmark?
- What are the major trends key to understanding Debit Card Transactions in Denmark?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Denmark - Category analysis
Credit Cards in Denmark - Company Profile
KEY DATA FINDINGS
Credit cards continues to post mixed results
Diminishing appeal of personal credit cards depresses circulation numbers
Growth in transactions remains robust despite slowing from 2024
Circulation numbers set to fall further but transactions will continue to rise
Personal credit cards expected to register fastest transaction growth rates
Credit cards will remain more likely to be used for foreign spending than debit cards
Danske Bank still the leading issuer in credit cards
Mastercard remains the clear leader at the operator level
Table 1 Credit Cards: Number of Cards in Circulation 2020-2025
Table 2 Credit Cards Transactions 2020-2025
Table 3 Credit Cards in Circulation: % Growth 2020-2025
Table 4 Credit Cards Transactions: % Growth 2020-2025
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Credit Cards Transactions 2020-2025
Table 7 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 9 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Credit Cards Transactions 2020-2025
Table 11 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 12 Personal Credit Cards Transactions: % Growth 2020-2025
Table 13 Credit Cards: Number of Cards by Issuer 2020-2024
Table 14 Credit Cards: Number of Cards by Operator 2020-2024
Table 15 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Credit Cards Transactions 2025-2030
Table 27 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Credit Cards Transactions 2025-2030
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Credit Cards Transactions 2025-2030
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Denmark - Category analysis
Debit Cards in Denmark - Company Profile
KEY DATA FINDINGS
Debit cards still the most popular cashless payment method among Danes
Saturation limits growth in circulation numbers
Transactions remain buoyant as average spend continues to fall
Circulation numbers and transactions set to continue rising steadily
Growing adoption of digital wallets bodes well for debit cards
Future of domestic scheme Dankort seems secure
Danske Bank remains the top issuer
Dankort faces growing competition from Visa and Mastercard
Table 37 Debit Cards: Number of Cards in Circulation 2020-2025
Table 38 Debit Cards Transactions 2020-2025
Table 39 Debit Cards in Circulation: % Growth 2020-2025
Table 40 Debit Cards Transactions: % Growth 2020-2025
Table 41 Debit Cards: Number of Cards by Issuer 2020-2024
Table 42 Debit Cards: Number of Cards by Operator 2020-2024
Table 43 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 44 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 46 Forecast Debit Cards Transactions 2025-2030
Table 47 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 48 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Denmark - Category analysis
Pre-Paid Cards in Denmark - Company Profile
KEY DATA FINDINGS
Fortunes of closed and open loop categories diverge sharply
Use of closed loop pre-paid cards declines as Rejsekort is phased out
Open loop products continue to gain popularity as spending management tools
Closed loop pre-paid cards will continue to be supplanted by mobile apps
Open loop category retains solid growth prospects
Demand for merchant-issued gift cards expected to remain buoyant
Rejsekort & Rejseplan and Nets A/S remain the top two issuers in 2024
Table 49 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 50 Pre-paid Cards Transactions 2020-2025
Table 51 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 52 Pre-paid Cards Transactions: % Growth 2020-2025
Table 53 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 55 Open Loop Pre-paid Cards Transactions 2020-2025
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 57 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 58 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 59 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 60 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Pre-paid Cards Transactions 2025-2030
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Denmark - Category analysis
Store Cards in Denmark - Company Profile
KEY DATA FINDINGS
Store cards continue to lose ground to alternative payment solutions
Declining trend in circulation numbers persists
Current value transactions return to growth in 2025
Outlook for store cards remains poor
Falling usage levels will continue to discourage innovation
Forbrugsforeningen af 1886 retains outright lead in 2024
Table 77 Store Cards: Number of Cards in Circulation 2020-2025
Table 78 Store Cards Transactions 2020-2025
Table 79 Store Cards in Circulation: % Growth 2020-2025
Table 80 Store Cards Transactions: % Growth 2020-2025
Table 81 Store Cards: Number of Cards by Issuer 2020-2024
Table 82 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 83 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 84 Forecast Store Cards Transactions 2025-2030
Table 85 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 86 Forecast Store Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Denmark - Industry Overview
Total transactions rise at healthy rates in volume and current value terms
KEY DATA FINDINGS
Saturation and migration to digital platforms depress card circulation numbers
Consumers and merchants continue to embrace mobile payments
Growth in transactions will remain robust as card circulation numbers continue to fall
VOP scheme likely to be implemented well before mid-2027 deadline
Major retail banks still the top issuers by value
Dankort remains the leading operator despite loss of ground to Visa and Mastercard
Table 87 Number of POS Terminals: Units 2020-2025
Table 88 Number of ATMs: Units 2020-2025
Table 89 Value Lost to Fraud 2020-2025
Table 90 Card Expenditure by Location 2025
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 92 Domestic versus Foreign Spend 2025
Table 93 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 94 Financial Cards by Category: Number of Accounts 2020-2025
Table 95 Financial Cards Transactions by Category: Value 2020-2025
Table 96 Financial Cards by Category: Number of Transactions 2020-2025
Table 97 Consumer Payments by Category: Value 2020-2025
Table 98 Consumer Payments by Category: Number of Transactions 2020-2025
Table 99 M-Commerce by Category: Value 2020-2025
Table 100 M-Commerce by Category: % Value Growth 2020-2025
Table 101 Financial Cards: Number of Cards by Issuer 2020-2024
Table 102 Financial Cards: Number of Cards by Operator 2020-2024
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 106 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 107 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 108 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 109 Forecast Consumer Payments by Category: Value 2025-2030
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 111 Forecast M-Commerce by Category: Value 2025-2030
Table 112 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Debit Card Transactions research and analysis database.
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