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COMPETITIVE LANDSCAPE
Raiffeisen and Erste dominate debit cards, while smaller players show faster growth
Raiffeisen Bank International AG was the leading issuer of debit cards in Austria in 2024, closely followed by Erste Group Bank AG. Both institutions benefit from extensive branch networks and strong regional ties, which continue to support their embedded positions in retail banking.
Mastercard continues as leading operator as Visa gradually expands
Mastercard was the leading operator in debit cards in 2024, supported by the widespread adoption of Mastercard Debit following the transition away from legacy schemes such as Maestro. Mastercard Debit - featuring a 16-digit card number and broad acceptance within the Mastercard network - has become the standard debit card offering for customers of major Austrian banks, including Raiffeisen Bank International AG, Erste Group Bank AG, UniCredit Bank Austria AG and BAWAG Group AG.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Austria?
- What are the major trends key to understanding Debit Card Transactions in Austria?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Austria - Category analysis
Charge Cards in Austria - Company Profile
KEY DATA FINDINGS
Charge cards remain under pressure
Charge cards see sluggish performance as debit cards increase their functionality
Charge card usage grows at slower pace amid continued shift from cash
Charge cards will remain under pressure from debit card dominance
Issuer strategies could provide some support for charge cards
Digital card formats to impact usage pattens
Erste Bank leads charge cards as niche players drive growth
Mastercard remains leading operator in charge cards
Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
Table 2 Charge Cards Transactions 2020-2025
Table 3 Charge Cards in Circulation: % Growth 2020-2025
Table 4 Charge Cards Transactions: % Growth 2020-2025
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Charge Cards Transactions 2020-2025
Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Charge Cards Transactions 2020-2025
Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
Table 14 Charge Cards: Number of Cards by Operator 2020-2024
Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Charge Cards Transactions 2025-2030
Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Charge Cards Transactions 2025-2030
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Austria - Category analysis
Credit Cards in Austria - Company Profile
KEY DATA FINDINGS
Credit cards lose ground to debit cards
Credit cards in decline as modern debit cards expand their capabilities
Credit card transactions grow amid shift from cash to digital payments
Credit cards will remain under pressure from debit card expansion
Revolving credit remains limited as a differentiator
Major banks adjust credit card issuing strategies
Erste Bank remains key player in credit cards with flexible offerings
Visa remains leading operator
Table 37 Credit Cards: Number of Cards in Circulation 2020-2025
Table 38 Credit Cards Transactions 2020-2025
Table 39 Credit Cards in Circulation: % Growth 2020-2025
Table 40 Credit Cards Transactions: % Growth 2020-2025
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 42 Commercial Credit Cards Transactions 2020-2025
Table 43 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 44 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 45 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 46 Personal Credit Cards Transactions 2020-2025
Table 47 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 48 Personal Credit Cards Transactions: % Growth 2020-2025
Table 49 Credit Cards: Number of Cards by Issuer 2020-2024
Table 50 Credit Cards: Number of Cards by Operator 2020-2024
Table 51 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 52 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 54 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 57 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 58 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 62 Forecast Credit Cards Transactions 2025-2030
Table 63 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 64 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 66 Forecast Commercial Credit Cards Transactions 2025-2030
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Personal Credit Cards Transactions 2025-2030
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Austria - Category analysis
Debit Cards in Austria - Company Profile
KEY DATA FINDINGS
Debit cards strengthen role as mobile wallets expand
Debit cards continue to displace cash and other payment cards
Debit cards play expanding role in e-commerce and international transactions
Debit cards positioned for continued growth
Mastercard will retain its leading role
Digital cards set to become primary interface
Raiffeisen and Erste dominate debit cards, while smaller players show faster growth
Mastercard continues as leading operator as Visa gradually expands
Table 73 Debit Cards: Number of Cards in Circulation 2020-2025
Table 74 Debit Cards Transactions 2020-2025
Table 75 Debit Cards in Circulation: % Growth 2020-2025
Table 76 Debit Cards Transactions: % Growth 2020-2025
Table 77 Debit Cards: Number of Cards by Issuer 2020-2024
Table 78 Debit Cards: Number of Cards by Operator 2020-2024
Table 79 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 80 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 82 Forecast Debit Cards Transactions 2025-2030
Table 83 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 84 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Austria - Category analysis
Pre-Paid Cards in Austria - Company Profile
KEY DATA FINDINGS
Pre-paid cards lose ground to debit cards
Pre-paid cards continue to lose relevance
Employee benefit cards drive growth in transactions
Pre-paid cards face decline, despite isolated growth areas
General-purpose reloadable cards face danger of marginalisation
Physical gift cards to face increasing competition from digital alternatives
Issuer landscape remains highly fragmented
Mastercard remains leading operator, supported by issuer partnerships
Table 85 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 86 Pre-paid Cards Transactions 2020-2025
Table 87 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 88 Pre-paid Cards Transactions: % Growth 2020-2025
Table 89 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 91 Open Loop Pre-paid Cards Transactions 2020-2025
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 93 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 94 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 95 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 96 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 106 Forecast Pre-paid Cards Transactions 2025-2030
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Austria - Category analysis
Store Cards in Austria - Company Profile
KEY DATA FINDINGS
Store cards lose relevance in favour of digital loyalty ecosystems
Store cards continue gradual decline amid limited consumer adoption
Digital loyalty integration reduces relevance of store cards
Store cards will continue to lose traction
Debit card dominance could open up limited opportunities
Digital platforms offer greater appeal than store card models
Ikano Bank leads shrinking landscape
Table 113 Store Cards: Number of Cards in Circulation 2020-2025
Table 114 Store Cards Transactions 2020-2025
Table 115 Store Cards in Circulation: % Growth 2020-2025
Table 116 Store Cards Transactions: % Growth 2020-2025
Table 117 Store Cards: Number of Cards by Issuer 2020-2024
Table 118 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 119 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 120 Forecast Store Cards Transactions 2025-2030
Table 121 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 122 Forecast Store Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Austria - Industry Overview
Austria moves further towards digitalisation and debit card dominance
KEY DATA FINDINGS
Digital payments surge although shift away from cash faces resistance
Debit cards tighten grip on payment landscape
Wallet-free living gains momentum
Fewer cards, but more payments
Mobile wallets set to dominate everyday payments
Regulation and merchant pushback could slow shift towards digital payments
Erste Bank maintains leadership while Pluxee gains traction
Mastercard and Visa remain leading operators
Table 123 Number of POS Terminals: Units 2020-2025
Table 124 Number of ATMs: Units 2020-2025
Table 125 Value Lost to Fraud 2020-2025
Table 126 Card Expenditure by Location 2025
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 128 Domestic versus Foreign Spend 2025
Table 129 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 130 Financial Cards by Category: Number of Accounts 2020-2025
Table 131 Financial Cards Transactions by Category: Value 2020-2025
Table 132 Financial Cards by Category: Number of Transactions 2020-2025
Table 133 Consumer Payments by Category: Value 2020-2025
Table 134 Consumer Payments by Category: Number of Transactions 2020-2025
Table 135 M-Commerce by Category: Value 2020-2025
Table 136 M-Commerce by Category: % Value Growth 2020-2025
Table 137 Financial Cards: Number of Cards by Issuer 2020-2024
Table 138 Financial Cards: Number of Cards by Operator 2020-2024
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 142 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 143 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 144 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 145 Forecast Consumer Payments by Category: Value 2025-2030
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 147 Forecast M-Commerce by Category: Value 2025-2030
Table 148 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Debit Card Transactions research and analysis database.
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