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COMPETITIVE LANDSCAPE
Leading issuer Cathy gains solidifies its position
Cathay Financial Holding Co Ltd was Taiwan's leading debit card issuer in 2024, through a combination of strategic innovations and consumer-focused initiatives. Cathay United Bank, its banking subsidiary, introduced the CUBE Touch Card, the country’s first debit card designed for visually impaired individuals, demonstrating its commitment to inclusivity and accessibility.
Visa focuses on partnerships while Mastercard invests in security innovation
In 2025, Visa maintained an active role in Taiwan’s debit card operator landscape through partnerships and product development initiatives. One example is the co-branded Visa debit card, launched in collaboration with Chunghwa Post and EasyCard Corp, which integrates public transit access with retail payment functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Taiwan?
- What are the major trends key to understanding Debit Card Transactions in Taiwan?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Taiwan - Category analysis
Charge Cards in Taiwan - Company Profile
KEY DATA FINDINGS
Charge cards remain favoured for their exclusive benefits
Charge card circulation rises amid attractive reward systems, digital payments and youth engagement
Charge card transactions surge
Charge card transactions poised for robust growth, driven by government-led push towards cashless economy
Charge cards will continue to play niche and specialised role
Adoption of contactless payments will accelerate, due to public transit integration
American Express remains leading issuer while Citibank makes strides through customer-centric innovation
Diners Club operates in specialised niche
Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
Table 2 Charge Cards Transactions 2020-2025
Table 3 Charge Cards in Circulation: % Growth 2020-2025
Table 4 Charge Cards Transactions: % Growth 2020-2025
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Charge Cards Transactions 2020-2025
Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Charge Cards Transactions 2020-2025
Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
Table 14 Charge Cards: Number of Cards by Operator 2020-2024
Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Charge Cards Transactions 2025-2030
Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Charge Cards Transactions 2025-2030
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Taiwan - Category analysis
Credit Cards in Taiwan - Company Profile
KEY DATA FINDINGS
Credit card transactions surge on back of rise of e-commerce, travel and contactless payments
Modest growth in circulation, driven by e-commerce and incentives
Credit card transactions surge amid e-commerce boom, rebound in overseas travel and contactless adoption
Cash-light economy and contactless technology to boost credit card transactions
Expansion of digitalonly banks and integrated financial platforms
Integration with transit systems and digital wallets to drive usage
CTBC continues as leading issuer while HSBC drives growth through new initiatives
Operators focus on usability, rewards, and customer experience
Table 37 Credit Cards: Number of Cards in Circulation 2020-2025
Table 38 Credit Cards Transactions 2020-2025
Table 39 Credit Cards in Circulation: % Growth 2020-2025
Table 40 Credit Cards Transactions: % Growth 2020-2025
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 42 Commercial Credit Cards Transactions 2020-2025
Table 43 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 44 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 45 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 46 Personal Credit Cards Transactions 2020-2025
Table 47 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 48 Personal Credit Cards Transactions: % Growth 2020-2025
Table 49 Credit Cards: Number of Cards by Issuer 2020-2024
Table 50 Credit Cards: Number of Cards by Operator 2020-2024
Table 51 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 52 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 54 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 57 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 58 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 62 Forecast Credit Cards Transactions 2025-2030
Table 63 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 64 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 66 Forecast Commercial Credit Cards Transactions 2025-2030
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Personal Credit Cards Transactions 2025-2030
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Taiwan - Category analysis
Debit Cards in Taiwan - Company Profile
KEY DATA FINDINGS
Debit card usage climbs as digital payments go mainstream
Digital adoption fuels debit card usage
Modest growth in debit card transactions, driven by digital integration
National digital wallet and contactless infrastructure will drive future debit card growth
Fraud prevention and enhanced security features will boost debit card confidence
Growing financial inclusion and youth-focused debit cards
Leading issuer Cathy gains solidifies its position
Visa focuses on partnerships while Mastercard invests in security innovation
Table 73 Debit Cards: Number of Cards in Circulation 2020-2025
Table 74 Debit Cards Transactions 2020-2025
Table 75 Debit Cards in Circulation: % Growth 2020-2025
Table 76 Debit Cards Transactions: % Growth 2020-2025
Table 77 Debit Cards: Number of Cards by Issuer 2020-2024
Table 78 Debit Cards: Number of Cards by Operator 2020-2024
Table 79 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 80 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 82 Forecast Debit Cards Transactions 2025-2030
Table 83 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 84 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Taiwan - Category analysis
Pre-Paid Cards in Taiwan - Company Profile
KEY DATA FINDINGS
Pre-paid cards surge as open loop payments go mainstream
Pre-paid cards gain ground, driven by open loop flexibility
Open loop transactions continue to rise
Pre-paid card transactions will continue to rise, driven by government push towards cashless society and digital inclusion initiatives
TWQR integration will accelerate pre-paid card usage
Contactless payment expansion in transit systems to drive usage among commuters
FETC leads closed loop pre-paid cards
EasyCard dominates open loop variants
Table 85 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 86 Pre-paid Cards Transactions 2020-2025
Table 87 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 88 Pre-paid Cards Transactions: % Growth 2020-2025
Table 89 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 91 Open Loop Pre-paid Cards Transactions 2020-2025
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 93 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 94 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 95 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 96 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 106 Forecast Pre-paid Cards Transactions 2025-2030
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Taiwan - Category analysis
Store Cards in Taiwan - Company Profile
Financial Cards and Payments in Taiwan - Industry Overview
Taiwan accelerates cashless future, alongside surge in financial card usage
KEY DATA FINDINGS
Government-led digitalisation boosts card adoption, with open loop pre-paid cards remaining especially prominent
Everyday convenience and smart infrastructure drive usage
Young consumers drive growth, assisted by ongoing rollout of open banking
Digitalisation and changing consumer habits will drive card adoption
Continued innovation from digital-first players, with focus on personalisation
E-commerce and government initiatives will fuel growth
EasyCard is leading issuer as HSBC and iPASS Corp gain traction
Visa continues as leading operator
Table 113 Number of POS Terminals: Units 2020-2025
Table 114 Number of ATMs: Units 2020-2025
Table 115 Value Lost to Fraud 2020-2025
Table 116 Card Expenditure by Location 2025
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 118 Domestic versus Foreign Spend 2025
Table 119 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 120 Financial Cards by Category: Number of Accounts 2020-2025
Table 121 Financial Cards Transactions by Category: Value 2020-2025
Table 122 Financial Cards by Category: Number of Transactions 2020-2025
Table 123 Consumer Payments by Category: Value 2020-2025
Table 124 Consumer Payments by Category: Number of Transactions 2020-2025
Table 125 M-Commerce by Category: Value 2020-2025
Table 126 M-Commerce by Category: % Value Growth 2020-2025
Table 127 Financial Cards: Number of Cards by Issuer 2020-2024
Table 128 Financial Cards: Number of Cards by Operator 2020-2024
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 132 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 133 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 134 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 135 Forecast Consumer Payments by Category: Value 2025-2030
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 137 Forecast M-Commerce by Category: Value 2025-2030
Table 138 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Debit Card Transactions research and analysis database.
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