PROSPECTS AND OPPORTUNITIES
Economic optimism will drive growth of debit cards
Debit cards are expected to see increasing uptake in Saudi Arabia over the coming years, driven by multiple factors including stronger business practices, a burgeoning tourism and entertainment sector, efforts to nationalise jobs, and rising female empowerment and youth employment. These developments are part of Saudi Arabia's broader economic transformation, which aims to diversify the economy and reduce reliance on oil revenues.
Mada alliances will fuel demand for debit cards
Increasing numbers of consumers in Saudi Arabia are adopting mada debit cards for online transactions, solidifying their role as a key driver in the Kingdom’s rapidly evolving digital payments ecosystem. Mada is Saudi Arabia’s national payment network, designed to facilitate secure and seamless electronic transactions.
Growth of digital payments will boost debit card usage and financial inclusion
Over the past five years, Saudi Arabia has made significant strides in transforming its fintech sector into a rapidly growing industry that plays an increasingly vital role in the national economy. This growth is a direct result of the government's ongoing efforts to refine and modernise the country’s digital payment systems, a commitment that is expected to fuel further advancements in digital and online payment solutions, catering to a wide range of consumers across different age groups and interests.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Saudi Arabia?
- What are the major trends key to understanding Debit Card Transactions in Saudi Arabia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Saudi Arabia - Category analysis
Charge Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Charge cards continue to expand, despite challenge of limited consumer base
Al-Rajhi bank enters charge card market with Classic Charge Credit Card offering multiple benefits
American Express maintains dominance as primary charge card player
Charge cards will experience ongoing competition from debit cards and Sharia-compliant credit cards
Travel could prove to be catalyst for charge card growth
Growth potential for commercial charge cards
Credit Cards in Saudi Arabia - Category analysis
Credit Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Credit card adoption soars in Saudi Arabia driven by diverse offerings and advanced payment solutions
Lucrative bank offers make credit cards a compelling choice for consumers
Saudi Banks drive growth through Shariah-compliant credit card offerings
BNPL represents growing threat to credit cards
Mastercard flies flag for seamless digital payments through innovative partnerships
Shariah-compliant credit cards will continue to gain traction
Debit Cards in Saudi Arabia - Category analysis
Debit Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Debit cards continue to dominate, in context of high cost of living
Saudization initiative and rise in female employment bolsters demand for debit cards
Mada at the forefront of debit cards
Economic optimism will drive growth of debit cards
Mada alliances will fuel demand for debit cards
Growth of digital payments will boost debit card usage and financial inclusion
Pre-Paid Cards in Saudi Arabia - Category analysis
Pre-Paid Cards in Saudi Arabia - Company Profile
KEY DATA FINDINGS
Pre-paid cards gain popularity in Saudi Arabia’s increasingly cashless society
Gifting culture presents opportunities for pre-paid cards
Mastercard expands partnerships to drive innovative digital payment solutions
Payroll and gifting pre-paid cards to drive continued growth
SAIB introduces EduPay Student Card to promote financial inclusion
Pre-paid fuel cards will contribute to growth
Financial Cards and Payments in Saudi Arabia - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Debit Card Transactions research and analysis database.
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