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COMPETITIVE LANDSCAPE
BanColombia and MasterCard lead the debit card market
BanColombia was the leading operator in 2024 in debit cards. BanColombia is the bank with the most debit cards issued in Colombia, mainly because it is the largest financial institution in the country in terms of assets and clients.
Nu making waves with its customer-centric value proposition
Nu has established itself as the fastest-growing financial operator in Colombia, reaching 1.3 million clients and COP2.
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Overview:
Understand the latest market trends and future growth opportunities for the Debit Card Transactions industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Debit Card Transactions industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Debit Card Transactions in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Debit Card Transactions in Colombia?
- What are the major trends key to understanding Debit Card Transactions in Colombia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Colombia - Category analysis
Charge Cards in Colombia - Company Profile
Charge cards remain a niche area of the market
Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
Table 2 Charge Cards Transactions 2020-2025
Table 3 Charge Cards in Circulation: % Growth 2020-2025
Table 4 Charge Cards Transactions: % Growth 2020-2025
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 6 Commercial Charge Cards Transactions 2020-2025
Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 10 Personal Charge Cards Transactions 2020-2025
Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
Table 14 Charge Cards: Number of Cards by Operator 2020-2024
Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
Table 26 Forecast Charge Cards Transactions 2025-2030
Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
Table 34 Forecast Personal Charge Cards Transactions 2025-2030
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
Credit Cards in Colombia - Category analysis
Credit Cards in Colombia - Company Profile
KEY DATA FINDINGS
Consumers turn to credit cards for security, convenience and added benefits
Colombia’s credit card market rebounds in 2025
Credit card transactions increase thanks to the rise of digital wallets and contactless payments
The future of credit cards set to focus on expansion, innovation, and inclusion
AI’s set to play a growing role in expanding credit access and security
Regulatory and security changes force banks to replace card plastics
BanColombia and Visa lead the credit cards market with a focus on financial inclusion and added value
Nu making waves with new and differentiated offerings
Table 37 Credit Cards: Number of Cards in Circulation 2020-2025
Table 38 Credit Cards Transactions 2020-2025
Table 39 Credit Cards in Circulation: % Growth 2020-2025
Table 40 Credit Cards Transactions: % Growth 2020-2025
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 42 Commercial Credit Cards Transactions 2020-2025
Table 43 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 44 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 45 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 46 Personal Credit Cards Transactions 2020-2025
Table 47 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 48 Personal Credit Cards Transactions: % Growth 2020-2025
Table 49 Credit Cards: Number of Cards by Issuer 2020-2024
Table 50 Credit Cards: Number of Cards by Operator 2020-2024
Table 51 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 52 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 54 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 57 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 58 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 62 Forecast Credit Cards Transactions 2025-2030
Table 63 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 64 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 66 Forecast Commercial Credit Cards Transactions 2025-2030
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 70 Forecast Personal Credit Cards Transactions 2025-2030
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
Debit Cards in Colombia - Category analysis
Debit Cards in Colombia - Company Profile
KEY DATA FINDINGS
Debit card use and acceptance continues to grow in Colombia
Debit card adoption in Colombia is growing
Card transactions rise fuelled by e-commerce and wider access to card payments
Debit cards are adapting to a new payment ecosystem
BanColombia reinvents its debit card to compete with neobank
Bre-B: the instant payment system reshaping Colombia’s financial landscape
BanColombia and MasterCard lead the debit card market
Nu making waves with its customer-centric value proposition
Table 73 Debit Cards: Number of Cards in Circulation 2020-2025
Table 74 Debit Cards Transactions 2020-2025
Table 75 Debit Cards in Circulation: % Growth 2020-2025
Table 76 Debit Cards Transactions: % Growth 2020-2025
Table 77 Debit Cards: Number of Cards by Issuer 2020-2024
Table 78 Debit Cards: Number of Cards by Operator 2020-2024
Table 79 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 80 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 82 Forecast Debit Cards Transactions 2025-2030
Table 83 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 84 Forecast Debit Cards Transactions: % Growth 2025-2030
Pre-Paid Cards in Colombia - Category analysis
Pre-Paid Cards in Colombia - Company Profile
KEY DATA FINDINGS
Pre-paid cards remain relevant despite increasing competition
Closed-loop pre-paid cards gain ground as open-loop cards lose relevance
The use of pre-paid cards set to continue expanding in the coming years
Crypto presents opportunities for the growth of pre-paid cards
New payment alternatives are being explored in the country’s public transportation systems
Mass transit systems and family compensation funds are the largest issuers of pre-paid cards in the country.
Table 85 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 86 Pre-paid Cards Transactions 2020-2025
Table 87 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 88 Pre-paid Cards Transactions: % Growth 2020-2025
Table 89 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 91 Open Loop Pre-paid Cards Transactions 2020-2025
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 93 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 94 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 95 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 96 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 106 Forecast Pre-paid Cards Transactions 2025-2030
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
Store Cards in Colombia - Category analysis
Store Cards in Colombia - Company Profile
KEY DATA FINDINGS
Store cards under threat as consumers turn to alternative payment options
Traditional store cards lose ground to co-branded alternatives
Store Cards are losing ground toward more versatile payments methods
Store cards could still unlock opportunities through increased personalisation
Store cards as a tool for brand loyalty and exclusivity
Limited utility and declining relevance push store cards out of consumer portfolios
Store cards remain a loyalty tool for major retailers in Colombia
Ara and BBVA launch co-branded credit card
Table 113 Store Cards: Number of Cards in Circulation 2020-2025
Table 114 Store Cards Transactions 2020-2025
Table 115 Store Cards in Circulation: % Growth 2020-2025
Table 116 Store Cards Transactions: % Growth 2020-2025
Table 117 Store Cards: Number of Cards by Issuer 2020-2024
Table 118 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 119 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 120 Forecast Store Cards Transactions 2025-2030
Table 121 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 122 Forecast Store Cards Transactions: % Growth 2025-2030
Financial Cards and Payments in Colombia - Industry Overview
A brighter outlook for 2025 as consumer confidence improves
KEY DATA FINDINGS
Economic recovery fuels growth in card issuance
Digital payments reshape the transaction landscape
Bre-B, transforming Colombia’s payment ecosystem
Debt cards set to play a growing role in the payments market
As consumer confidence returns the focus will shift towards the benefits offered by credit cards
Pre-paid cards still full of potential but store cards falling out of fashion
BanColombia remains on top with strong card portfolio
Payment networks driving loyalty and adoption in Colombia
Nu sees rapid growth by focusing on financial inclusion in Colombia
Table 123 Number of POS Terminals: Units 2020-2025
Table 124 Number of ATMs: Units 2020-2025
Table 125 Value Lost to Fraud 2020-2025
Table 126 Card Expenditure by Location 2025
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 128 Domestic versus Foreign Spend 2025
Table 129 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 130 Financial Cards by Category: Number of Accounts 2020-2025
Table 131 Financial Cards Transactions by Category: Value 2020-2025
Table 132 Financial Cards by Category: Number of Transactions 2020-2025
Table 133 Consumer Payments by Category: Value 2020-2025
Table 134 Consumer Payments by Category: Number of Transactions 2020-2025
Table 135 M-Commerce by Category: Value 2020-2025
Table 136 M-Commerce by Category: % Value Growth 2020-2025
Table 137 Financial Cards: Number of Cards by Issuer 2020-2024
Table 138 Financial Cards: Number of Cards by Operator 2020-2024
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 142 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 143 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 144 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 145 Forecast Consumer Payments by Category: Value 2025-2030
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 147 Forecast M-Commerce by Category: Value 2025-2030
Table 148 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Debit Card Transactions
- Commercial Debit Card Transactions
- Personal Debit Card Transactions
Debit Card Transactions
Debit cards merge the functionality of both an ATM card and direct payment from a bank account (a check substitute in some markets). A debit card allows the cardholder to receive cash and monitor account activity at an ATM machine, as well as pay for goods and services via a point-of-sale terminal. A debit card payment transaction involves the automatic withdrawal of funds from the cardholder’s demand deposit bank account (checking or giro). Since the funds are removed from a bank account, no interest is charged on payments. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Debit Card Transactions research and analysis database.
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