Competitive Landscape
Mr Diy’S Rapid Outlet Expansion Reshapes Competitive Dynamics in Home Product Specialists
Home products specialists in Indonesia remain highly fragmented, with no single player commanding a dominant share of total value sales. In 2025, the largest share belonged to Daya Intiguna Yasa Tbk PT at 7%, with Mr DIY, closely followed by Aspirasi Hidup Indonesia Tbk PT at 6%, with AZKO and Catur Mitra Sejati Sentosa PT at 6%, with Mitra10.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Products Specialists industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Products Specialists industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Products Specialists in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Products Specialists in Indonesia?
- Which are the leading retailers in Home Products Specialists in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Home Products Specialists in Indonesia - Category analysis
Key Data Insights
Home Products Specialists Summary
Home Products Specialists Sustains Growth during Stable Macroeconomic Conditions
Home Improvement and Gardening Stores Drives Growth through Rapid Outlet Expansion and Scale Advantages
Azko Reinvents Its Physical Stores to Drive Engagement and Loyalty
Homewares and Home Furnishing Stores Is Set to Overtake Home Improvement and Gardening Stores
Value-Driven Consumption and Omnichannel Expansion Is Set to Reshape Home Products Specialists
Resilient Growth Is Expected to Be Sustained by Rising Incomes and Stable Inflation
Mr Diy’S Rapid Outlet Expansion Reshapes Competitive Dynamics in Home Product Specialists
Retail in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Eid Al-Fitr/Lebaran
School holidays
Harbolnas (National Online Shopping Day)
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
Home Products Specialists
- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
Home Products Specialists
The aggregation of home improvement and gardening stores, homewares and home furnishing stores, and pet shops and superstores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Products Specialists research and analysis database.
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