PROSPECTS AND OPPORTUNITIES
Strawberry tomatoes: The sweet spot of healthy eating and online trends
With the increasing focus on health amongst many consumers, tomatoes, which are rich in vitamin C, lycopene, and other antioxidants, have gradually become an essential part of a healthy diet in China. They are particularly favoured by those prioritising health, anti-ageing, and immunity-boosting benefits.
Freshippo’s Ugly-Cute vegetables redefine food value and reduce waste
Organic vegetables, which use minimal pesticides, often develop imperfections such as cracks or bends which impair their appearance. However, their nutritional value and taste remain unaffected.
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in China - Category analysis
KEY DATA FINDINGS
Growth for vegetables in 2024 due to rising influence of e-commerce and shifting consumer preference
Wild mushrooms – a rising star
Strawberry tomatoes: The sweet spot of healthy eating and online trends
Freshippo’s Ugly-Cute vegetables redefine food value and reduce waste
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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