PROSPECTS AND OPPORTUNITIES
Consumption of vegetables set to rise throughout forecast period
Medical, health and fitness experts continue to advise people to consume more vegetables for health reasons. Vietnamese consumers are increasingly informed and health conscious and accept that eating more vegetables is good for their overall health and wellbeing.
Clean and organic vegetables to gain greater ground in Vietnam
Increasingly informed consumers in Vietnam are demanding cleaner vegetables that are organic, GMO-free, and free from preservatives, pesticides and growth simulants. In response, several players are investing in safe farming methods or organic farming.
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in Vietnam?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in Vietnam - Category analysis
KEY DATA FINDINGS
Vegetable prices soar amid extreme weather events
Wet markets maintain the key channels for vegetables
Consumption of vegetables set to rise throughout forecast period
Clean and organic vegetables to gain greater ground in Vietnam
Fresh Food in Vietnam - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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