Prevailing economic uncertainty continued to encourage more consumers to cook at home during 2025 which helped to drive sales of vegetables. Healthy eating campaigns have also encouraged consumers to purchase and consume more vegetables. Despite this positivity, climate change is impacting the supply of locally-grown and imported vegetables which is an issue that will need to be addressed to avoid price volatility and to ensure food security for the UK market.
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in the United Kingdom - Category analysis
KEY DATA FINDINGS
Focus on home cooking and healthy eating boosts sales of vegetables in 2025
Home cooking gains traction boosting sales of fresh vegetables
Erratic weather conditions impact the production of cucumbers and carrots
Removal of border checks cuts costs while sustainability remains a pressing concern
Campaigns and loyalty schemes aim to boost the intake of vegetables
Fresh Food in the United Kingdom - Industry Overview
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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