Vegetables in Italy continued to record volume growth in 2025, extending the strong momentum of 2024 as inflation eased and households maintained fresh purchasing habits. Climate disruption remained the main constraint, with heatwaves and drought affecting yields, raising costs and creating volatility for growers. Cauliflowers and broccoli led gains thanks to their nutritional appeal and ease of preparation, while maize and onions lagged amid production pressure and softer demand, and tomatoes f
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in Italy - Category analysis
KEY DATA FINDINGS
Climate volatility keeps growth uneven
Volume sales rise but category faces climate-related challenges
Provenance becomes more important as consumers make more responsible choices
Growth in vegetables remains subject to climatic conditions but supported by increased health awareness
Rising popularity of frozen vegetables hinders growth protentional of fresh variants, though new vegetables could add fresh impetus
Fresh Food in Italy - Industry Overview
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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