In 2025, vegetables in the US experienced modest retail volume sales growth; slower than in 2024, which marked the review period’s rebound from declining demand in the off-trade channel. Current value sales outpaced volume gains across vegetables in the retail channel. This divergence reflected widespread price increases throughout 2025 as growers passed on higher production costs emanating from labour, inputs and weather-related disruptions. Meanwhile, foodservice volume sales continued to see
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in the US - Category analysis
KEY DATA FINDINGS
Price increases push value over volume sales growth
Onions drive total volume growth as essential cooking ingredients
Menu prominence drives vegetables' positive foodservice performance
Climate conditions impact production and consumption habits
Regulatory uncertainty threatens category stability
Clean-eating emphasis to benefit fresh vegetables at the expense of processed alternatives
Convenience demand adds nuance to consumption choices
Fresh Food in the US - Industry Overview
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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