Vegetables volume sales increased in Mexico in 2025 as supply conditions improved after the prior year’s drought-driven disruption and households rebuilt baskets around everyday staples. Onions recorded the fastest growth, supported by steadier availability, normalised pricing and their essential role in Mexican cooking across both home and foodservice. Price sensitivity still influenced purchasing, sustaining demand for bulk and unpackaged formats, while convenience demand continued shifting so
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in Mexico - Category analysis
KEY DATA FINDINGS
Improved supply conditions support volume sales in 2025
Volume sales stabilise as onion leads recovery
Cost pressures, climate risks and convenience redefine market
Slow but positive growth anchored in health and sustainability
Climate adaptation and cost efficiency as strategic imperatives
Fresh Food in Mexico - Industry Overview
Stability supports fresh food demand as climate risk rises
KEY DATA FINDINGS
Stabilising economic conditions ensure moderate growth in 2025
Health trends, convenience and climate change impact industry progress
Future growth remains highly dependent on adaptation to climate change
Sustainability will become increasingly important to attract consumers
Small local grocers lead distribution despite losing share
E-commerce enjoys fastest expansion within retail, followed by convenience stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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