Vegetables in Spain

January 2026

Vegetables volume sales in Spain rose slightly in 2025, although growth slowed from 2024 as adverse weather reduced cultivated area and pushed prices higher. Higher costs also changed shopping behaviour, with consumers making more frequent but smaller trips and planning purchases more carefully to limit waste. Tomatoes delivered the fastest growth, supported by their central role in Spanish cuisine and stronger foodservice demand linked to tourism, although rising prices continued to constrain f

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Overview:

Understand the latest market trends and future growth opportunities for the Vegetables industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Vegetables industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Vegetables in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Vegetables in Spain?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Vegetables sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Vegetables in Spain - Category analysis

KEY DATA FINDINGS

Local sourcing and climate disruption define category performance
Health consciousness supports growth in vegetables in Spain
Processed alternatives represent competitive threat to fresh variants
Further growth forecast, though climate change remains key concern
Players invest more in biotech and sustainability
Summary 1 Major Processors of Vegetables 2025
Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

Fresh Food in Spain - Industry Overview

Fresh food volumes struggle as drought and convenience pressures intensify

KEY DATA FINDINGS

Fresh food turns in marginal volume growth thanks partly to price hikes
Challenges persist in form of droughts and processed alternatives
Fresh foods to see only marginal rises in volume sales
Sugar will fall fastest, while tourism helps to sustain foodservice sales
Supermarkets channel benefits from convenience, proximity and broad array
Retail e-commerce gains pace as players invest in omnichannel approach
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Vegetables

  • Cauliflowers and broccoli
  • Maize
  • Onion
  • Tomatoes
  • Other Vegetables

Vegetables

This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.

See all of our definitions
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This report originates from Passport, our Vegetables research and analysis database.

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