PROSPECTS AND OPPORTUNITIES
Growth is expected to benefit from a rise in healthier home cooking
Across the forecast period, vegetables are expected to register total volume sales growth at a CAGR of 2%. This positive growth will be driven by the rising demand for healthier eating habits, as consumers increasingly prioritise vegetables in their diets, for their nutritional benefits and health attributes.
Vegetable prices are expected to continue rising across the forecast period
Vegetable prices are expected to continue their upward trajectory across the forecast period. Price points will be challenged by ongoing production cost increases, in addition to climate challenges and the persistent drought conditions.
Staple and affordable vegetables that are central to Moroccan cuisine are expected to perform well
Other vegetable growth over the forecast period will record total volume sales at a CAGR of 3%. This growth will mainly be driven by the sales of carrots, turnips, courgettes, pumpkins, cucumbers, and eggplants.
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in Morocco - Category analysis
KEY DATA FINDINGS
Prices of vegetables surge locally, challenging total volume sales in 2024
Tomato production in Morocco declines, impacted by weather disruptions
Domestic onion consumption declines due to higher prices in 2024
Growth is expected to benefit from a rise in healthier home cooking
Vegetable prices are expected to continue rising across the forecast period
Staple and affordable vegetables that are central to Moroccan cuisine are expected to perform well
Fresh Food in Morocco - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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