Volume sales for vegetables in Poland increased in 2025, supported by health-focused diets and steady home cooking. Growth was broad-based, with stronger momentum in everyday staples such as greens, carrots and cabbages, while other vegetables was the most dynamic subcategory and maize also performed well on the back of seasonal demand and affordability. Cost sensitivity continued to shape choices, keeping spend concentrated on versatile vegetables while retail remained the leading channel. Over
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Overview:
Understand the latest market trends and future growth opportunities for the Vegetables industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vegetables in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vegetables in Poland?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Vegetables sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Vegetables in Poland - Category analysis
KEY DATA FINDINGS
Variety and affordability ensure steady vegetable demand despite frozen competition
Health trends favour vegetables in 2025
Poles remain cost conscious in 2025
Forecast period will see volume and value rises for vegetables in Poland
Fresh Food in Poland - Industry Overview
Home cooking lifts fresh food volumes as value shapes purchasing patterns
KEY DATA FINDINGS
Cost remains key concern
Consumers shift away from ultra-processed foods
Rising production costs will see sustained consumer price sensitivity
Accelerated shift away from ultra-processed foods
Discounters and supermarkets lead retail distribution through favourable pricing
E-commerce sees fastest expansion though older Poles remain wary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vegetables
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vegetables research and analysis database.
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